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AI visibility tools expose different engine coverage, mentions, cited pages, prompts...

2026-07-08

If you wanna see if AI recommends your business, check out these free tools. I recommend that you run all three of these tools to give you the clearest picture, so save this video for when you have time...

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AI recommendations depend on off-site brand association, not only on-site keyword optimization.

2026-07-02

If you haven't changed anything about your SEO strategy, your brand is not gonna get mentioned by ChatGPT. This is where the real difference between traditional SEO and AI SEO is the most apparent. Traditional SEO was a lot of work on your website, and then there were certain off-site things like link building, digital PR campaigns...

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SEO workflows benefit from specific research tools for keyword discovery, historical...

2026-06-30

AI SEO has nothing to do with your website. Until you really get that, everything that you're doing for SEO is just not gonna work. It's not gonna align. You're not gonna get mentioned by AI search engines. That's just a fact. The whole optimising a page, building some links to it, wait until it ranks for certain keywords. That is completely out...

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SEO workflows benefit from specific research tools for keyword discovery, historical...

2026-06-25

If you're wondering whether your business needs to be prioritising AI search visibility, this tip from Cannes Lions is really gonna help you. I was watching a talk yesterday at the Semrush Villa and someone was saying about how not every business needs SEO...

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SEO workflows benefit from specific research tools for keyword discovery, historical...

2026-06-24

If SEO is part of your marketing strategy but PR isn't, you're doing it wrong. I'm at Cannes Lions with Semrush at the moment. This is something that everyone is talking about. In a nutshell, backlink building is out and third party authority building is in. Because this is how you increase your mentions from AI Search...

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AI search can expand commercial visibility for businesses by adding discovery surfaces...

2026-06-23

AI Is not the end of SEO And I feel like people who are saying this just don't really get how search engines work. When people use a search engine, they are either searching for information or they're searching to buy something. They're searching for a business, whatever that might be. They're searching...

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Rankings and AI Overview appearances are leading indicators; leads, sales, revenue, and...

2026-06-19

You're wasting time and money on SEO If rankings are good, then you assume it's working, and if they're not good, then you assume it's not. But rankings don't actually pay the bills. Enquiries, sales, they're the things that lead to revenue. And if they aren't increasing, even though your rankings are, you've got a problem...

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WordPress plugin choices can reveal the operational job a site owner or developer is trying...

2026-06-17

What your favorite WordPress plugins say about you? Part 1. Google Site Kit: You've literally never touched a bit of code in your life. Wordfence: You've been hacked before and have major PTSD. Rank Math: You actually get SEO, and you probably migrated from Yoast at like 2:00am one morning. Now you have loads of opinions on schema markup...

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Price negotiation can surface as a direct objection during service sales conversations.

2026-06-15

Listen, I'm a businessman. You're a business, er. Girl. Is there anything we can do on the price

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The source says AI-driven loss of informational traffic may matter less than visibility for...

2026-06-12

AI has taken your traffic. You're not gonna get it back. But it was never gonna make you any real money anyway. It's just people looking for information, like what is a brand strategy or what size running shoe. Don't know what happened there. You were essentially just building an audience that was never gonna buy...

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AI feedback on a marketing agency strategy can mirror what the client wants to hear rather...

2026-06-10

I know you're doing this. Don't even pretend that you're not. Let's say that your marketing agency sends you a strategy that they wanna implement. A bit of work that they're doing. You are either taking what they've sent and putting it into AI To get it broken down for you so you understand it more, which is fine...

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Updating an already-published page can be faster than trying to rank a new piece of content...

2026-06-09

If your website SEO strategy is focusing on publishing new content, I need you to stop what you're doing and do this instead. So I recently did an SEO audit for a client that noticed their website traffic had dropped off a cliff over the last year. And as part of this audit, I was analysing the pages that had seen the biggest traffic drops...

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