Technical SEO and site architecture hygiene

Here's what bloated looks like. Five CTAs above the fold competing for attention.

Sticky navigation, sticky chat widget, exit intent pop-up the second someone moves their mouse. Cookie banner blocking a third of the screen.

The page is a casino floor. The visitor literally can't find the one action you want them to take because the page is shouting 9 things at once.

This happens because every team added their widget and no one ever cleaned it up. The fix: one goal per page.

One primary CTA. Every element either helps a visitor take one action or it gets removed.

That's the filter.

Some marketers guess, but smart marketers test introducing split testing for smart plus campaigns. Now you can compare different creative targeting, bidding, and more and let performance pick the winner.

Here's how to set up split testing in TikTok Ads Manager. Choose a conversion objective.

We'll choose our budget strategy. Then toggle on Create Split Test.

Under what do you want to test, you can select from smart plus modules like Creative, Budget, Strategy, and more. You can also choose custom settings for multivariate testing.

Let's go ahead and test creative. Now let's set up the rest of our campaign, including dropping in our first test video.

Hit publish all. Then you'll see this confirmation window.

Hit continue and you'll be directed back to the campaign creation page. Now it's time to change the variable we're testing, in this case, the creative.

We'll upload a new video to test against the first one. Click publish all again.

You'll now see this window. Set your test schedule and choose the key metric you want to compare between the two campaigns...

Oh, he's fine. Anyways, I found this website that feels illegal, but it's not.

Come here and you type in what you sell. I'm gonna go with nail salon because I'd love to open a nail salon one day.

That scans the internet and finds questions that your customers are actually asking about your industry. Answer these questions on your website in the form of blog posts.

This creates what we call topical authority and it helps Google realize that you're an expert in your niche. This takes less than an hour a week and it'll get you ranking.

Hi, I almost forgot. It's called FindQuestions.com.

Hey Harry, we're gonna do keep four, cut four. You ready?

Ready. E-A-T.

Cut. Site structure.

Site structure I wanna keep. That's important.

Internal links. Cut internal links if we have good site structure.

Information gain. Keep information gain.

That's super important. Lessons between information AI already knows versus new information that you're giving it.

Low volume, low difficulty keywords. Cut.

I don't like the idea of keywords anymore. I like the idea of topics.

Digital PR. Keep.

That digital PR is such a cheat code. High volume, high difficulty keywords.

Oh, you do. Cool.

I don't like the keywords. Last one is topical authority.

That's what we do like. We want that topical authority for sure.

So your team is site structure, information gain, digital PR, and topical authority. Sounds pretty bad ass to me.

I'm pretty happy with that.

If you go to freshnessdistancecalculator. Com, enter a keyword, click calculate, then you will know exactly how often you need to update your content to rank in the search results.

This free SEO tool analyzes the dates in the search results to figure out how fresh your content needs to be to rank.

My friend told me to tell you to make sure you add keywords to the page and put in as many as you can.