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@joshuamaraney TikTok profile avatar

@joshuamaraney

2026-03-23

Technical SEO depends on site speed, architecture, topical coverage, engagement, and freshness rather than isolated keyword edits.

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Did you know that your website engagement rate has a major impact on your SEO ratings? And that means how you appear on the top of Google or obviously on the bottom in a natural, if people like your website, it's going to impact your SEO positively. And if people don't like your website, obviously it's going to have the opposite effect.

Now this is an interesting topic because for years and years, Google kept on telling the market and the SEO industry that this engagement had no impact on SEO whatsoever. Then in 2024, there was a huge amount of internal documents leaked from Google and what it showed was a whole different story to what Google were telling the market. Wireless showed that the engagement rates had a massive impact on SEO.

In fact, up to a 15% ratio on the SEO algorithm. Now this is very interesting to know and we keep on telling our clients this all the time. If your website has a low engagement rate, that means that people are coming onto your website and bouncing straight off.

If people are not looking through the different sections, if they're really just not engaging, that means it's going to impact your SEO. In a nutshell, if you have a bad website, it's time to change it if you want to come up on top of the search rankings. Now it's an Important thing to know, even if you don't do search engine optimisation and you just doing Google Ads or you just doing social media, if you have a bad website, it's gonna affect you anyway.

There's really, really no reason to have a bad website because in any way that you look at it, it's affecting your business. If you have a bad or outdated website, I suggest to you that you go and change it, increase those engagement rates because you probably gonna see an increase on your s C. O.

And a higher performance as well

that you go and change it, increase those engagement rates because you probably gonna see an increase on your s C. O. And a higher performance as well in all aspects.

Source Intelligence

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Technical SEO depends on site speed, architecture, topical coverage, engagement, and freshness rather than isolated keyword edits.

Technical SEO and site architecture hygiene · asserts

  • Audit speed, hosting, navigation, categories, keyword use, topical coverage, engagement, and freshness before escalating to advanced SEO tactics.

Questions this source answers

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What is this source mainly about?

Technical SEO depends on site speed, architecture, topical coverage, engagement, and freshness rather than isolated keyword edits.

What should an operator take from it?

Audit speed, hosting, navigation, categories, keyword use, topical coverage, engagement, and freshness before escalating to advanced SEO tactics.

Which topics does it connect to?

This source is connected to Technical SEO and site architecture hygiene.

What public evidence supports the record?

Did you know that your website engagement rate has a major impact on your SEO ratings?