Alex Yarosh / Insights
Signals worth acting on.
Evidence-led guides, field notes, and experiments for local businesses that want to be easier to find, verify, and recommend. Every published piece starts with a real buyer question or observed signal — not a content quota.
No content quota. Every guide starts with a buyer question or observed signal.
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The practical library
Start with the question closest to the decision in front of you. Each guide is written to make the next useful action clearer.
AI Search
What Is AI Search Visibility for Local Businesses?
AI search visibility is the ability of your business to be found, understood, cited, and recommended by systems like Google AI Overviews, ChatGPT, Perplexity, Gemini, and Copilot.
Recommendation signals
Why ChatGPT Does Not Recommend Your Business
If AI systems ignore your business, the problem is usually not one missing keyword. It is weak entity signals, thin content, inconsistent profiles, and lack of trusted third-party mentions.
Website decisions
When Should a Business Rebuild Its Website for SEO?
Sometimes a website can be fixed. Sometimes it is cheaper and smarter to rebuild it. Here is how to tell the difference before wasting money.
Website retrievability
Can AI Systems Verify Your Business From Its Website?
A public-evidence method for checking whether the facts a buyer needs are available, consistent and technically reachable.
How it works
Research becomes useful only after it survives review.
- A buyer question or observed change enters the private research queue.
- Sources, examples, and limits are checked before a claim is written.
- The piece ends with an action, not a vague trend summary.
- Published work is measured, corrected, merged, or retired.
Your market, not a trend report
See what search and AI can actually verify about your business.
Start with a manual snapshot of the public signals that matter most — site structure, service clarity, sources, competitors, and the first useful fixes.