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This is how Google is busting local businesses. Google is asking, does this business offer rewards in exchange for reviews? Reviews are extremely important to the success of a local business. Lots of business owners are constantly strategizing new ways to get reviews. Offering rewards is a very common way. But this is what Google says about it. We do not...
OpenIf you want to rank on Google but you're stuck around here or even lower, this is a simple way to fix it. Go to Google Search Console. This is Google's own tool for showing you how your site shows in Google search index. Go to performance, search results, go over to pages, toggle on average position, sort by best position. You want to see a bunch of ones,...
OpenThis is such a big deal. People think Google is pranking us. Google is finally giving an AI report in Google Search Console. Google Search Console is Google's own tool for seeing how your website appears in Google's search index. Shows you how many clicks you get from SEO, what people search to find your website, who is linking to your website. Problems w...
OpenTechCrunch put out this article, Google Search as you know it is over. At its Google conference, Google unveiled an AI-powered overhaul of search centered around the reimagined intelligent search box, with the company describes as the biggest change to its entry point to the web since the search box debuted more than 25 years ago. Lots of people put up po...
OpenIf you want to see if Google is updating its algorithms, this is a really sweet tool: Google Search Volatility Aggregator. When Google updates its algorithms, the results in Google move up and down. This is what's called volatility. This also affects AI. A lot of major AI systems like ChatGPT rely on Google. When the results change, ChatGPT gets different...
OpenSearch engine optimization just hit an all time high in Google Trends. This is why. Go to ChatGPT, put in your prompt, copy the part of the URL that comes after forward slash C, right click inspect. Go to the network tab, paste in what you just copied. Click refresh. Click the orange brackets with the text that you just copied. Go to the response tab. Sea...
OpenDon't put collapsible FAQs on pages you want to rank on Google. This SEO test had text within an accordion versus fully visible text. This was split tested across many product pages. The version with text fully visible got 12% more organic sessions than the hidden text version. Google even recently said they're ignoring FAQ schema altogether. Whereas it u...
OpenYouTube is automatically adding AI labels to videos using AI. This is a huge change. People are putting up AI videos targeting competitor brand names. For example, somebody puts up a video giving a review of a competitor's brand. This review uses a photorealistic AI avatar. The review is negative. It shows up on Google for anybody searching competitor, th...
OpenThis is the greatest time to be alive. Huge software companies are begging to be unbundled in a day. You can take one of their features, make it yourself with a Replit, Cursor. Any vibe coding tool. See what that major SaaS company is showing on Google for. Any SEO tool will do this. Look for keywords like generator or people trying to do stuff. Record yo...
OpenI am in shock that Google did this. Google actually put up an article about how to get mentioned in AI. They wrote it themselves: "Optimizing your website for generative AI features." They call out generative engine optimization. They have a whole section about myths that people spread about how to get mentioned in AI, over focusing on structured data. Th...
OpenGoogle is giving lists in Google Maps, literally telling users what businesses to go to. Imagine you're walking around the city trying to figure out where to go. Something like this will be very useful if you want to know how to get into these lists. This is what people are finding. These lists are generated from user-generated content, from blog style re...
OpenIf you are any sort of business and you are not putting up comparison pages, you are missing the plot. Try searching Rippling versus deal. See how Rippling compares to deal. Rippling is controlling the narrative. Guess what? This also gets cited in the AI overview if you ask ChatGPT, Rippling versus deal. It literally has it in its web search. In fact, if...
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