WordPress and website SEO settings

A new SEO tactic people are doing is they're making pages with Reddit in the URL slug, Reddit in the page title, Reddit in the H1. They are literally targeting the long searches that ChatGPT or other LLMs do, which contain Reddit.

Large language models will do searches that have the word Reddit in them. But the large language models won't search the site Reddit.

They will just search Google for searches plus the word Reddit. So SEOs target these exact searches.

Then, of course, a bunch of Reddit results will come up. Their results come up as well.

Then they can influence the output from large language models. Crazy tactic.

Credit to the legendary SEO David Quaid for sharing this.

On site, if you're a beginner, you probably just mess around with your title tags and meta descriptions. If you're a pro, you're way more interested in something called information architecture, how the layout of the website's determined.

Keywords, if you're a beginner, I just see people chasing one keyword. If you're a pro, you're trying to own a whole topic and producing content to be an authority in one subject matter.

Content. If you're a beginner, you probably just use AI to write all your content and wonder why it's not working.

I get this all the time. If you're a pro, you're gonna be using custom skills to interview you and then extract information gain, which is the difference between what you and only, you know, data experiences versus what AI already knows.

The one I use is in the description so you can download that and use that one too. Analytics, if you're a beginner, you're just gonna look at page views daily and waste your time.

If you're a pro, you're gonna look at data over periods of months and feed it into your AI to make better decisions. Page speed...

Your website isn't getting clicks because your titles are bad. So here's how to fix it.

Open Google Search Console, go to performance, then pages. Pick a page with lots of impressions but no clicks.

Click that page. Then sort by impressions.

Grab the top phrase people are typing. Then rewrite your title to mirror that wording naturally.

Hide in the meta description to answer the question in one sentence with a soft call to action. Then just request indexing.

Sometimes these tiny tweaks can increase your clicks a ton. So try it out if you want our help.

Rank and ire, comment SEO.

Let me show you how to set a static homepage using WordPress. You want to log into the admin, you want to head over to pages, click Add New Page, give it a name, add your content and publish it.

Go back to the dashboard, go to settings, reading. Then you can select your homepage displays a static page.

And then under homepage, you can click your new page that you've created, which is home, publish. Now, if you go and view your site, you've got your new static homepage.

Or people saying WordPress isn't that customizable and then use Wix, Shopify, or Square Space. Yeah, exactly.

It doesn't make any sense at all. Like, that's just saying I don't know how powerful WordPress is.

I'm just gonna show you the exact process I would follow if I was doing an SEO audit on your website. Specialist, by the way.

I'm not just some rando, people hire me to do this. We gonna start out with some technical SEO basics.

Have you submitted your site map? Can search engines actually crawl and index your site?

Are your important pages indexed? If there's an issue at this step, there's no point doing anything else, so always start here.

Once you know that search engines can actually access and index your content, then we gonna look at how well optimised it is. Just a little disclaimer, there is absolutely loads to this, which I cover in the SEO Clinic, which is my SEO course for business owners who wanna rank on Google and AI search.

But at a minimum, every page needs an optimized meta title, an optimized heading, one additional headings underneath that to organize your content. Oh, and decent content, not this basic stuff from ChatGPT that you probably haven't even read yourself...