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@tjrobertson52

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@tjrobertson52 source record

2026-06-06

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@tjrobertson52 source record

2026-06-05

The most effective way of getting recommended in AI search is to optimize and create new content on your website. This makes up about 70% of the work we do at our agency, and I like to think we've gotten pretty good at it. However, sometimes when I explain this to prospective clients, they have one of two responses. They'll either say, oh, AI could never...

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@tjrobertson52 source record

2026-06-05

Just when we thought Microsoft was out of the AI game, they go ahead and announce Scout, which looks truly incredible. So I just want to talk about what this is and why every business should be paying attention right now. Scout is a new always-on agent that works inside Microsoft 365. So instead of going to a separate app like ChatGPT, it just responds in...

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@tjrobertson52 source record

2026-06-04

Google is finally starting to share data about when you show up in their AI results. Up until now, it's just been a black box. Google Search Console has shown us clicks to your website as well as impressions in traditional search results. But we've had no idea how often we're showing up in AI overviews or AI mode or new AI features. Based on what we know...

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@tjrobertson52 source record

2026-06-03

Few days ago I posted a video about Claude 4.8 and how it had mixed reviews. Well, I've now been using 4.8 for three days and I gotta say, kind of like it. Someone talked about why I like 4.8 so much and why it might have got mixed reviews at first. When I first started using 4.8, I did feel it was a little verbose, sterile, academic, but over the last th...

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@tjrobertson52 source record

2026-05-31

Why create content anymore? AI is just gonna train on that data and then give the answer directly to the user without sending anyone to my website. I get this question all the time. In fact, I recently had Claude analyze all my TikTok comments, and this was the question that came up most often. And it's true. Fewer people are visiting websites because mor...

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@tjrobertson52 source record

2026-05-29

ChatGPT's responses have always been heavily influenced by Reddit, but starting May 8th, Reddit went from making up 3% of ChatGPT citations to almost 12% now. The citation rate isn't evenly spread out across industries. For sometimes a prompt's Reddit isn't cited at all, and for others it's over 50%. But the point is we saw a nearly 4 x and the frequency...

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@tjrobertson52 source record

2026-05-29

Anthropic just released Opus 4.8 and it has had a mixed response. So let's talk about where it excels and where you might want to continue using Opus 4.6. 4.8 was built on top of 4.7, and that's where a lot of the criticism seems to stem from. If you don't know, 4.7 also had a mixed response. Many people, our agency included, have continued using 4.6 for...

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@tjrobertson52 source record

2026-05-28

If you want your products or services to show up in Google's AI search results, which is going to be all of their search results soon, Google wants you to share more information with them. I want to talk about the new conversational attributes they've added to Google Merchant Center, what this means for e-commerce businesses, and what we can expect for al...

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@tjrobertson52 source record

2026-05-27

We're about to enter a world where most buying decisions are made by AI agents, not humans. At Google I/O, we just learned that after someone searches for the products or services you offer, Google will give them the option to have an AI agent to check pricing on you and your competitors. AI agents will be scouring your website. If you're a local business...

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@tjrobertson52 source record

2026-05-25

AI is getting really good at making websites. But you don't want to vibe code your business's website. Right, but platforms like WordPress aren't really keeping up with how quickly AI is moving. If you've been thinking about what's the best platform to build your website on and whether or not you should migrate off to your existing platform, it can be rea...

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Stop building complex AI workflows for things that'll be easy in 3 months. Wait until it's ea...

2026-05-24

So you know you should be doing more with AI. You know there's work you're doing right now that AI could do better, but you also know what it feels like to spend a week figuring out how to hand something over to AI, only for some new feature or tool to come out and completely replace your process. Or maybe to just give up after a week because it was too h...

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