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We are quickly moving into a world where most interactions on your website will be done by an agent. Instead of a human visiting your website themselves, an agent will be visiting your website on their behalf. So I just want to share some new information we have about how agents see your website and how you can prepare for this new future...
OpenIf you do anything on social media, Google just dropped the most important announcement of 2026. For the first time ever, you're gonna be able to see actual data about how your social media posts performed on Google Search...
OpenIt looks like Google is going to be creating an AI chatbot for your website whether you like it or not. Let me talk about what we know so far and why I think this is ultimately a good thing for businesses. Last week, for a few brief hours, it seems like Google accidentally released an experimental feature...
OpenAnthropic just released Claude Sonnet 5, and while it is a very impressive model in a lot of ways, it's not quite what Anthropic says it is. So I just want to talk about what we know so far about Sonnet 5, when you should be using it, and when you should not be using it. First, let's talk about cost...
OpenIf you're trying to get your business found online or recommended by AI, you've probably heard that Reddit is an important part of that. Reddit threads often appear in Google's search results, and Reddit is arguably the most influential website when it comes to influencing AI responses. And then, of course, some people actually use Reddit...
OpenGoogle just released a spam update, and this one is aimed at penalizing anyone who's trying to manipulate generative AI. So let's talk about what this means for anyone who's doing SEO or GEO right now, and whether or not you need to be worried about a penalty...
OpenOpenAI just announced ChatGPT 5.6. I wanna talk about what we know so far and help you decide if you need to start thinking about switching over from Claude or Gemini. They've actually announced three 5.6 models: Soul, Terra, and Luna...
OpenIf you're trying to get recommended by AI, trying to show up in AI search, you've probably heard that AI loves freshness. They love that fresh content. Content has to be fresh if you want to be found by AI. And while there is some truth to this, it's not that simple. AI is not keeping track of how fresh your content is or how often you're updating it...
OpenAll search is becoming AI search. It doesn't matter if you're searching on ChatGPT or Google, within a few months, all search results are gonna be generated and curated by AI. So let's talk about how SEO is changing as a result. What are the biggest differences between ranking in traditional search and ranking in AI search?...
OpenShould you put an llms dot txt file on your website? Probably, but not for the reason you think. If you don't know, an llm dot txt file is a file that explains to AI agents what pages of your website are most important. And for a long time people have been saying that these might be important for showing up in AI search...
OpenThe way people prompt AI models has changed dramatically in the last six months. So if you're still prompting like it's 2025, I wanna catch you up to speed. I'm gonna give you three things that have changed, starting from the simplest to the most advanced, and I guarantee if you implement these changes, you're going to see a dramatic improvement in your...
OpenLocal businesses can now connect their Google Business Profile to Gemini. I wanna talk about why this is more powerful than it might seem at first, and what this tells us about how people will be using software in general moving forward. So if you don't know, your Google Business Profile is essentially your listing in Google Maps...
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