AI content quality

So I hope businesses get recommended by large language models primarily by creating a large amount of content. And one question that naturally comes up a lot is, is there any point in making content when AI is going to start pumping out a ton of content?

And my answer is unequivocally yes. I really think it's the best time to be creating content.

So I'd like to explain why. The fear, of course, is that your content is gonna be lost in an ocean of content created by AI.

The primary reason this isn't the case is that the algorithms are getting better and better at servicing high quality content. Now, a lot of people will scoff at that.

There surely is a lot of low quality content that surfaces and there are things you can do to optimize or even trick the algorithms into surfacing your content. But it's getting harder to trick the algorithms.

And there's a reason we're spending more and more time on TikTok. And there's a reason that Google search traffic hasn't gone down, even as more and more people using large language models...

re a business owner, you're the expert in something and you likely already have a lot of data or some kind of internal knowledge base. The input we use are these videos that I record while walking my dog or more often the transcript from these videos.

But one of the first things we do in working as clients is identify that input and gather everything we can gathering case studies, anything you've written on the past, any kind of knowledge base and we're also gonna interview you to get all the information we can. What's so amazing about AI right now is that when you set up the workflow right, you can take a little bit of your expertise and knowledge and create hundreds of pieces of high quality content.

I mean like the kind of content that people are really excited to find. This video is edited with AI.

It's also been turned into a blog post, social media posts. It's also quickly becoming much easier to create videos and images from text content.

Just today Google announced Nano Banana Pro, which is a better version of their already best in class image generation model...

e so than it already is today. And when people go to a large language model to ask for recommendations, which they surely will, that large language model is gonna be searching through all that content, or at least the content that's high enough quality to be surfaced.

So my advice is to start thinking about how you can make sure more of that content recommends you than your competitors.

Most of the content online is now AI generated. According to some research, by 2026, it's estimated that up to 90% of the content online could be AI generated.

If you're a business or have any kind of brand, creating content could seem pointless. But I wanna talk about why I think this is actually the best time to be creating content while we are racing into a future where the vast majority of content is at least partially AI generated.

As we all know right now, most of that content is terrible. At the same time, algorithms like TikTok are getting better and better at surfacing the content we actually want to see, which is why a small fraction of 1% of the content get the vast majority of the attention.

And of course, the reason for this explosion in content is because AI is making it easier than ever to create the content. And I don't just mean the low quality content.

If you still think that all AI content is low quality, you haven't been paying attention now...

ur phone and ramble into the camera like I'm doing right now. I'm walking my dog right now.

It's not taking any time out of my day. And if you can tell, I'm just speaking a few sentences at a time.

This gives me time to think before each sentence. And then once I'm done, I just drag this into my AI video editor Descript and it automatically takes out all the bad takes and the gaps.

We then have Claude Projects that take the transcript of the video and turn that into a LinkedIn post, a Reddit post, an X post, and one that drafts all the titles, descriptions and captions for us to post across the various platforms. Every video also becomes a blog post optimized for search engines on our website.

We start by running the transcript through Gemini to identify the questions answered in the video. We give those questions to ChatGPT Deep Research to collect some data, stats and quotes around each question...