Topic evidence page
Source-backed creator statements and evidence excerpts related to AI retrieval behavior.
it very clear. And so if we're moving into a world where all search is AI search, then that's what SEO is. SEO is all the things you do to get recommended in AI search. We don't need a separate term for that. If you're doing SEO and you aren't focused on AI search, I would say you aren't doing SEO, at least not for much longer. You're doing traditional SE...
Openoing a single broad search like dentist near me the way a human might, it'll do up to a dozen very specific searches. And then instead of just looking through the top few results like a human might, it'll look through multiple pages of search results. What this means is that the large language models are considering hundreds of pages before returning a re...
OpenWhen people hear that I do SEO, they often ask, what about GEO? Do you also do GEO? Or people will come to me and they'll say, I already have someone to do my SEO. I'm looking for someone to do GEO or AI optimization. And I always say, sure, I do what you're referring to as GEO, but I just call it SEO. And my guess is within a year, we'll all just be call...
OpenTraditional search engines are going to be dead within a few years. I wanna talk about how we know this and then who the winners and losers are gonna be in this shift. And then finally, I'll talk about how you can make sure you're one of the winners. Kevin Indig recently reported that Sundar Pichai, the CEO of Google, says that he sees Google's AI mode re...
OpenWhen people hear that I do SEO, they often ask, what about GEO? Do you also do GEO? Or people will come to me and they'll say, I already have someone to do my SEO. I'm looking for someone to do GEO or AI optimization. And I always say, sure, I do what you're referring to as GEO, but I just call it SEO. And my guess is within a year, we'll all just be calling it SEO. But that's not because nothing has changed. You'll hear a lot of SEO saying that the strategies for ranking in AI search are exactly the same as the...
it very clear. And so if we're moving into a world where all search is AI search, then that's what SEO is. SEO is all the things you do to get recommended in AI search. We don't need a separate term for that. If you're doing SEO and you aren't focused on AI search, I would say you aren't doing SEO, at least not for much longer. You're doing traditional SEO or legacy SEO. It's similar, sure, but it would be like someone in 2020 using SEO tactics from 2,005 and calling it SEO. Okay, but what do you mean, TJ? How i...
websites in the top 20 results of each of those searches. For that reason, ranking in AI search is actually really easy. As long as you have an ounce of authority and you have content that's somewhat relevant for one of those dozen searches, you can easily be one of the hundreds of pages that surfaced. But ranking's not what matters in AI search. It's getting recommended. Of the hundreds of pages that the AI reviews, it's only going to site a few of them. It's gonna try to determine which of these pages are most...
Traditional search engines are going to be dead within a few years. I wanna talk about how we know this and then who the winners and losers are gonna be in this shift. And then finally, I'll talk about how you can make sure you're one of the winners. Kevin Indig recently reported that Sundar Pichai, the CEO of Google, says that he sees Google's AI mode replacing traditional search within two to three years. So that means what we now think of as Google Search would just be a separate tab that people can go to, bu...
ryone kind of accepted that as common wisdom back then. You couldn't trust anything on the internet. You had to drive to the library, find a book, bring it home, and read through it to find information. Nowadays, if someone says they research something, it's a pretty safe bet that they went to Google, they did a handful of searches, they clicked on some of the links, and they read information from the websites. For about 10 or 20 years, this has been standard practice before making a big decision. That's all abo...
oing a single broad search like dentist near me the way a human might, it'll do up to a dozen very specific searches. And then instead of just looking through the top few results like a human might, it'll look through multiple pages of search results. What this means is that the large language models are considering hundreds of pages before returning a recommendation. And so it's no longer about ranking in position 1 for the most competitive search term. It's about showing up in as many places as possible. So th...