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People keep asking if I do GEO. I do... I just call it SEO. Most "GEO experts" haven't kept up with how AI search actually works. #SEO #GEO #AISearch
When people hear that I do SEO, they often ask, what about GEO? Do you also do GEO? Or people will come to me and they'll say, I already have someone to do my SEO. I'm looking for someone to do GEO or AI optimization. And I always say, sure, I do what you're referring to as GEO, but I just call it SEO. And my guess is within a year, we'll all just be calling it SEO. But that's not because nothing has changed. You'll hear a lot of SEO saying that the strategies for ranking in AI search are exactly the same as the strategies for ranking in traditional search, that by doing traditional SEO, you're doing everything necessary for GEO. These are people who are not keeping up with SEO. So I'm gonna explain exactly how it's changed. But first, why don't I like the term GEO? The term GEO implies that traditional SEO is still a thing, and now there's this new thing you also need to do called GEO
When people hear that I do SEO, they often ask, what about GEO? Do you also do GEO? Or people will come to me and they'll say, I already have someone to do my SEO. I'm looking for someone to do GEO or AI optimization. And I always say, sure, I do what you're referring to as GEO, but I just call it SEO. And my guess is within a year, we'll all just be calling it SEO. But that's not because nothing has changed. You'll hear a lot of SEO saying that the strategies for ranking in AI search are exactly the same as the...
it very clear. And so if we're moving into a world where all search is AI search, then that's what SEO is. SEO is all the things you do to get recommended in AI search. We don't need a separate term for that. If you're doing SEO and you aren't focused on AI search, I would say you aren't doing SEO, at least not for much longer. You're doing traditional SEO or legacy SEO. It's similar, sure, but it would be like someone in 2020 using SEO tactics from 2,005 and calling it SEO. Okay, but what do you mean, TJ? How i...
websites in the top 20 results of each of those searches. For that reason, ranking in AI search is actually really easy. As long as you have an ounce of authority and you have content that's somewhat relevant for one of those dozen searches, you can easily be one of the hundreds of pages that surfaced. But ranking's not what matters in AI search. It's getting recommended. Of the hundreds of pages that the AI reviews, it's only going to site a few of them. It's gonna try to determine which of these pages are most...
it very clear. And so if we're moving into a world where all search is AI search, then that's what SEO is. SEO is all the things you do to get recommended in AI search. We don't need a separate term for that. If you're doing SEO and you aren't focused on AI search, I would say you aren't doing SEO, at least not for much longer. You're doing traditional SE...
Openwebsites in the top 20 results of each of those searches. For that reason, ranking in AI search is actually really easy. As long as you have an ounce of authority and you have content that's somewhat relevant for one of those dozen searches, you can easily be one of the hundreds of pages that surfaced. But ranking's not what matters in AI search. It's get...
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