Source record
AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized.
Should you put an llms dot txt file on your website? Probably, but not for the reason you think. If you don't know, an llm dot txt file is a file that explains to AI agents what pages of your website are most important.
And for a long time people have been saying that these might be important for showing up in AI search. Well, Ahrefs just did a study of 137,000 domains and found that over 97% of lms dot txt file are not getting referenced at all. Google has also confirmed that lms dot txt files are not used in AI search, so why would you need one on your website?
Well, because in the very near future, AI agents are going to be using your website, as Google announced just last month, in the very near future, Google and likely other companies are going to be sending AI agents to your website to get information for users on their behalf. And those agents, at least the ones that Google is sending to your website, will be using an LLM site TXT file to figure out which pages are most important. So will placing an LLM dot txt file on your website help you show up in AI search?
No, at least not right now, but probably within the next few months we're gonna start seeing agents come to your website and by Google looking for things like a quote for your services and having an LMS TXT File could be the thing that helps them get that information that they need. And if they can get that information from your website and they can't get it from your competitors, you win by default.
AI visibility work depends on matching the right model, search surface, or answer format to the business outcome being optimized.
Map each AI/search surface to a task: answer extraction, public copy, citation mining, checkout readiness, media generation, or customer-intent capture.
This source is connected to AI visibility and answer readiness.
If you don't know, an llm dot txt file is a file that explains to AI agents what pages of your website are most important.