@tjrobertson52

Local businesses can now connect their Google Business Profile to Gemini. I wanna talk about why this is more powerful than it might seem at first, and what this tells us about how people will be using software in general moving forward. So if you don't know, your Google Business Profile is essentially your listing in Google Maps.

For a local business, it's arguably more important than your website.

And a lot of SEO agencies out there will charge you hundreds of dollars every month just to manage it for you, which has always felt like a ripoff to me. Connecting your Google Business Profile to Gemini does two things for you. One, it makes it easier to manage your profile once it's connected to Gemini.

You can just ask it to respond to reviews for you, to make updates to your business information, to give you data on how your profile is performing, and to get insights on things like your busiest times or what customers are saying about you.

But the other thing it does is it instantly gives Gemini a bunch of context about your business. And if you've been watching my videos, I'm a huge advocate for providing all the information you can to AI about your business. So while I do think you should create a robust knowledge base with all the information available about your business, this is a nice little hack to get you started.

Once your profile is connected to Gemini, It'll immediately know the basic information about your company.

And then if you wanted to generate blog posts, social media posts, graphics, come up with strategy for your business, it can do all that with that context in hand. Again, it doesn't give an AI everything it could use, but it's a lot better than it having nothing. this trend of connecting large language models to software platforms is much bigger than just Google Business Profiles.

More and more of our work is being handled by AI, and we're spending more and more of our day inside of these platforms, whether it's Gemini, Codex or Cloud Code.

If you're using tools like this regularly, you've probably started to notice how tedious it feels when you have to switch to another piece of software to do something, and how much better it is when that software is just integrated directly in the AI platform. If you're not using these tools regularly, I urge you to start trying them. This is the way knowledge work is going.

I also recommend checking out the episode of Lenny's podcast where he interviews the CEO of every.

He lays out some really smart predictions about how this is going to evolve. But we're now seeing Google, Anthropic, and OpenAI fiercely competing to be that one platform everyone uses, and Microsoft's out there just giving it their best. But the big takeaway from this is if you're creating software, or even if you just Have a website.

It needs to be usable by AI.

I think within the next one to two years, the AI experience is gonna be more important than the user experience.