On site, if you're a beginner, you probably just mess around with your title tags and meta descriptions. If you're a pro, you're way more interested in something called information architecture, how the layout of the website's determined. Keywords, if you're a beginner, I just see people chasing one keyword.
If you're a pro, you're trying to own a whole topic and producing content to be an authority in one subject matter. Content. If you're a beginner, you probably just use AI to write all your content and wonder why it's not working.
I get this all the time. If you're a pro, you're gonna be using custom skills to interview you and then extract information gain, which is the difference between what you and only, you know, data experiences versus what AI already knows. The one I use is in the description so you can download that and use that one too.
Analytics, if you're a beginner, you're just gonna look at page views daily and waste your time. If you're a pro, you're gonna look at data over periods of months and feed it into your AI to make better decisions. Page speed.
If you're a beginner, you're gonna be chasing the page speed score of 100 in Google Page Speed. If you're a pro, you know that's a total waste of time and you're just gonna get the basics right and move on. Back links.
If you're a beginner, you're just gonna be focused on citations. If You're a pro, you're gonna be using tactics like digital PR to get your data into big publications and get really good links.