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Versus pages are working very well in getting Google to say your competitors are worse than you. Rippling created a page: see how Rippling compares to Deel. The AI overview when you search Rippling versus Deel shows it being cited nonstop. Here it is cited again. It's the most cited source for this. Make your URL slug your company versus another company. Put it in a subfolder called compare or alternatives. Make your page title see how your company compares to a competitor company. Your H1: your company versus a competitor company. These things are working like crazy in getting AI to say what you wanted to say. This strategy and more is shown in my SEO course at compactkeywords.com.

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