Creator profile
Attributed public source records from short-form expert videos. This page does not imply creator endorsement.
This is the AI search tool Iceberg, and it's ranked from noob all the way down to pro, and most people get stuck at level one. So level one's your noob. 99% of people never go past here. You've got Yoast, and you've got RankMath. Tools just kind of sit on your website, but don't do much for you...
OpenBacklinks, good. Digital PR even better. What is digital PR? One caveman begged for links. Point at my cave. Nobody point. Other caveman make shiny thing. Caveman count 10,000 mammoths, find herd shrinking by 40%. News love numbers. News, write story, news, point big link at cave. Google. See trusted ones pointing Google think, hmm, this cave famous...
OpenIf you've got a local business, Google has just done you a solid. Google Business Profiles have now got this direct integration with Google Analytics, which means that you can track calls, your bookings, any direction requests, and website clicks in one dashboard...
OpenThe winners and losers of Google's May 2026 update reveal where AI search is heading. And there's two patterns. The first, Google's favoring locals. All the local shops leapfrogged the giant overseas ones that had thin or localized content...
OpenHere's a hack to quickly convert SEO keywords into AI prompts at scale using Google Sheets. You can use the equals AI function to convert every keyword into a query that searches the way a real person would ask it at scale...
OpenHarry, what do you think about businesses using AI to write their content? I think that using AI is good, but businesses replacing their content writers with AI, they're about to disappear from Google. The reason might not actually be what you think though...
OpenHey Harry, we're gonna do keep four, cut four. You ready? Ready. E-A-T. Cut. Site structure. Site structure I wanna keep. That's important. Internal links. Cut internal links if we have good site structure. Information gain. Keep information gain. That's super important...
OpenOnce a day, once a week, once a month. Once a day, once a week, once a month. Once a day, once a week, once a month. Once a day, once a week, once a month.
OpenHarry, everyone's panicking about not putting clicks through AI search. Should they be? It depends. Informational search is dying. AI just summarizes searches now, but the only people who made money off those clicks were informational blogs selling ad traffic. If you're a real business focused on commercial terms, it actually doesn't matter at all...
OpenGoogle revealed exactly what content ranks No. 1 for any keyword and nobody's talking about it. It's the opposite of every SEO blog post that you've ever been told to write. At a recent Google conference, they revealed this about ranking content. You need to be unique, specific and authentic. Most of your content has none of these...
OpenIf your Google ads disappeared tomorrow, would your business actually survive? I put together this calculator that shows you the real three-year costs that most people aren't thinking about. It's insane. Let me walk you through it. Google ad costs increase 10 to 20% every single year in most industries, like 90% of industries...
OpenYou see a bad business review come in and you immediately freak out. You're about to do one of two things. Both are freaking wrong. Step one, before you respond, audit the review against Google's 11 different review policy categories. Most owners don't even know these exist. Last month, I had a builder come to me. They had this one-star review...
Open