Media channel strategy

Just a reminder that 22% of the global population uses Gmail, and this is the easiest marketing hack that anybody can do. Drag your business logo into Gemini.

Just say, animate my logo. You want to get something very minor like this, where there's not a ton of creative license taken.

Download the video, search MP four to GIF, click this, convert it. It'll take a second.

Go to myaccount.google.com, click the camera icon. Now all you have to do is upload the GIF you made.

This increases open rates a ton because nobody else uses moving email icons. No one else is using email icons that move.

It's the simplest thing to do. Nobody else does it.

75% of the US market uses Gmail. This is the easiest hack anybody can do.

If you have a newsletter, pay attention. The middle of the week is the best time to send.

But only by a little bit. Surprisingly, not a huge difference in open rate between a clickbaity subject line and a non clickbaity subject line.

A subject line that's direct performs a bit above a subject line that's cute. The biggest difference for open rate one word subject lines, not two, not three or more.

One word subject lines make a tremendous difference for email open rates. And if you want to grow your newsletter and have it get opened more, send your newsletter out once a week.

Consistency is the biggest driver.

It's almost unfair that Gmail allows this. Take your business logo, give it to Google's VO3.

Say, animate this logo with a looping animation. You can give extra detail to make it more brand specific.

So I said give it an athletic animation. This is what it made.

It'll export as an MP4. So Google MP4 to GIF.

Pick one on the list. Go to manage your Google account.

Go to change profile picture. Upload the GIF right here.

Now your business logo moves for Gmail. This increases open rates a ton because so other few businesses have moving email icons.

Look. Look at these.

Which ones stand out? You tell me.

22% of the global population use. This is Gmail.

It has 75% of the US market share. This is a five minute low hanging fruit opportunity that anybody with a business can do.

Every dollar spent on direct mail generates twelve dollars and fifty seven cents in sales. I just had this direct mail expert on my podcast.

He's been doing direct mail since 1999. He told me, according to the Direct Marketing Association, actually, it's been increasing over time.

Every dollar spent on direct mail, he said $13. This is twelve dollars, fifty seven cents.

As society becomes increasingly digital, it becomes easier to stand out using physical mail. Everyone thinks physical mail is so hard to do.

How do you find the addresses? How do you make the bulk mail?

This guy made a site that makes it easy to design mail, find potential customer addresses to send it to, then actually just send it. I was really shocked by this conversation.

If you want to listen to it, the episode is at Edwards pod com.

By the way, if you go to your Google account, then go to your profile photo and drop in a GIF. Your GIF will show in Gmail for everybody.

Gmail has over 2.5 billion users. It has 25% of the global email client market share.

Doing this boosts your open rate a lot.

Look at this new graph. YouTube is basically eating the competition.

It's replacing traditional media. If you're wondering what media industry to be in, it's right there.

Paramount on the rapid decline. Netflix going down while YouTube just goes straight up.

Disney does a sharp spike down, small little rebound. But YouTube, oof.