Media channel strategy

@build_in_public

• asserts: Channel strategy should follow where attention and response are actually moving, not only where a team already publishes.

  This increases open rates a ton because nobody else uses moving email icons.

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• asserts: Channel strategy should follow where attention and response are actually moving, not only where a team already publishes.

  Surprisingly, not a huge difference in open rate between a clickbaity subject line and a non clickbaity subject line.

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• asserts: Channel strategy should follow where attention and response are actually moving, not only where a team already publishes.

  This increases open rates a ton because so other few businesses have moving email icons.

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• asserts: Channel strategy should follow where attention and response are actually moving, not only where a team already publishes.

  Every dollar spent on direct mail generates twelve dollars and fifty seven cents in sales.

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• asserts: Channel strategy should follow where attention and response are actually moving, not only where a team already publishes.

  It has 25% of the global email client market share.

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