@build_in_public source record

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If you have a newsletter, pay attention. The middle of the week is the best time to send. But only by a little bit. Surprisingly, not a huge difference in open rate between a clickbaity subject line and a non clickbaity subject line. A subject line that's direct performs a bit above a subject line that's cute. The biggest difference for open rate one word subject lines, not two, not three or more. One word subject lines make a tremendous difference for email open rates. And if you want to grow your newsletter and have it get opened more, send your newsletter out once a week. Consistency is the biggest driver.

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