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Technical SEO depends on site speed, architecture, topical coverage, engagement, and freshness rather than isolated keyword edits.
Here's a super easy, super powerful SEO tip that most SEOs miss. Joy Hawkins published this 10 step local SEO audit checklist on LinkedIn. There's a tip in here that a lot of people miss.
It's consolidate your navigation. So what this means is you can take a bunch of these extra pages you have in your navigation and consolidate them. They saw this firsthand with two clients after they streamlined their clutter navigation and removed unnecessary links.
One business saw traffic to the remaining pages jumped by 40% and another saw 89% increase in traffic and a 25% increase in conversions. This is the pretty straightforward tactic with big wins. So go and take a look at your website right now and follow me for more tips.
Technical SEO depends on site speed, architecture, topical coverage, engagement, and freshness rather than isolated keyword edits.
Audit speed, hosting, navigation, categories, keyword use, topical coverage, engagement, and freshness before escalating to advanced SEO tactics.
This source is connected to Technical SEO and site architecture hygiene.
So what this means is you can take a bunch of these extra pages you have in your navigation and consolidate them.