Ecommerce SEO / collection pages

I wish more ecommerce business owners knew about this because it is the easiest way to generate more revenue from Google, ChatGPT, and all the other AI search engines. And the thing that is gonna work for you, you've already got on your site, and it's one of the easiest things to double down.

These pages work in millions of different ways. They're gonna help you rank for more keywords that people search when they're looking to buy.

They're gonna make it easier for people to navigate your site. And they're gonna show people your product range in way more detail.

Because whereas blog posts are targeting people looking for information who might not even wanna buy from you, collection pages are targeting people that are looking to buy. Whatever collections you've got at the moment, take them and think about if you can make smaller groups out of those collections.

Let's say that you sell shampoo. You can turn this into different types.

So it could be sulphate free, it could be for curly hair, for wavy hair, for straight hair. And you could make one in like less than 5 minutes...

Most ecommerce websites are losing sales because they are not doing this with their SEO strategy. SEO specialist, so I see this all the time.

This one change in your strategy makes such a difference to sales, rankings, traffic, everything. This is actually a technique that I teach inside the SEO Clinic, which is my SEO course that teaches you exactly what your website needs to rank on Google and search in 2026.

This is also the technique that I roll out on client site. So you need to forget about everything you've learnt about SEO so far.

ChatGPT blog posts are not what you need to rank. Instead, you're gonna be focusing on your money maker pages, your product category or collection pages.

Most ecommerce websites massively underutilise these, and they are a gold mine for... Let's say you sell a range of like 200 candles.

Any sort of descriptor that can describe a group of those products should have a collection page cause these descriptors are often what people are searching when they're looking to buy candles...

Oh, man, so many of you make this mistake on your website. This text here, it's on the image.

It's not, like, overlayed on the image. It's like the text has actually been put onto this image before it's been put on the website.

Search engines can't read any of this. They scan your text content, which, to be honest, there's very little of it here.

Oh, my good God, I didn't realise it was this. Let's have a look at what the words on your page are actually telling search engines.

Right, I get that this is part of your brand, but what you're actually doing is telling search engines what you're not. You need to be telling search engines what you do, not what you don't do.

They're machines. They take all of this stuff completely literally.

Your headings are giving them nothing to work with. We've got an empty H1, couple of empty H2s, all of this irrelevant stuff to what you sell at the top.

There's nothing in this that search engines can scan and read that indicates dogs. Well, until we get to about here, but by then you've probably lost them.

Let's check out your collection pages...

I'm gonna need you to listen to me when I tell you that your ecommerce website does not need a blog to rank on Google or ChatGPT. It's such a waste of time, money, resources, everything.

I'm gonna show you exactly what it is that you should be doing, because all of the most successful ecommerce stores do this and once I explain it to you, you're not gonna be able to unsee it. If you sell products, you can do this.

First, get a list of all of your product. I'm gonna assume you've already optimised all these pages.

If you haven't, my God, add that to your to do list. And if you've got one, fire your SEO Agency immediately.

Then you're gonna group these products by logical categories. You might already have these as your main collection pages, but a lot of the time this is where people stop and that's what they're missing.

What you need to do from here is drill down these collection pages so you get as niche as possible. We're talking sub categories of sub categories of sub category...