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You're working way too hard to sell more products when the answer is already sitting on your site. 👀 This is the kind of ecommerce SEO for beginners stuff that gets completely...
I wish more ecommerce business owners knew about this because it is the easiest way to generate more revenue from Google, ChatGPT, and all the other AI search engines. And the thing that is gonna work for you, you've already got on your site, and it's one of the easiest things to double down. These pages work in millions of different ways.
They're gonna help you rank for more keywords that people search when they're looking to buy. They're gonna make it easier for people to navigate your site. And they're gonna show people your product range in way more detail.
Because whereas blog posts are targeting people looking for information who might not even wanna buy from you, collection pages are targeting people that are looking to buy. Whatever collections you've got at the moment, take them and think about if you can make smaller groups out of those collections. Let's say that you sell shampoo.
You can turn this into different types. So it could be sulphate free, it could be for curly hair, for wavy hair, for straight hair. And you could make one in like less than 5 minutes.
Honestly, it's such a no brainer. If you do nothing else today, make some collection pages.
Ecommerce CMS collection pages target shoppers who are closer to buying, while blog posts often target informational visitors who may not buy.
Use as a CMS ecommerce card for WooCommerce/Shopify-style collection-page prioritization, separated from generic blog-first SEO advice.
This source is connected to Ecommerce CMS collection pages for buying intent, Ecommerce SEO / collection pages.
Because whereas blog posts are targeting people looking for information who might not even wanna buy from you, collection pages are targeting people that are looking to buy. Whatever collections you've got at the moment, take them and think about if you can make smaller groups out of those collections.