Most ecommerce websites are losing sales because they are not doing this with their SEO strategy. SEO specialist, so I see this all the time. This one change in your strategy makes such a difference to sales, rankings, traffic, everything.
This is actually a technique that I teach inside the SEO Clinic, which is my SEO course that teaches you exactly what your website needs to rank on Google and search in 2026. This is also the technique that I roll out on client site. So you need to forget about everything you've learnt about SEO so far.
ChatGPT blog posts are not what you need to rank. Instead, you're gonna be focusing on your money maker pages, your product category or collection pages. Most ecommerce websites massively underutilise these, and they are a gold mine for...
Let's say you sell a range of like 200 candles. Any sort of descriptor that can describe a group of those products should have a collection page cause these descriptors are often what people are searching when they're looking to buy candles. The other way that you can do this is with keyword research, and this is something that I teach in modules 3 and 4 of the SEO Clinic.
Basically, you do the research around your main target keywords to find what people are searching, and you build collections around... Let's say you find out lots of people searching for vanilla scented candles and you sell 10 of those, you would create a collection. And you basically rinse and repeat this process until you have collection pages that can categorise, summarise, and target search terms for all of your products.
Don't sleep on this.
