AI SEO has nothing to do with your website. Until you really get that, everything that you're doing for SEO is just not gonna work. It's not gonna align.
You're not gonna get mentioned by AI search engines. That's just a fact. The whole optimising a page, building some links to it, wait until it ranks for certain keywords.
That is completely out. AI search engines aren't ranking pages and websites, they're mentioning brands. You need to completely shift this mentality of, is my product page optimised for this search keyword, to, is my brand known for this topic, these products, these services.
You are going from building an SEO strategy to building a brand reputation. I know this sounds really disheartening, but it's actually a good thing. It's not like your website has to have super high authority, or you have to have loads of blog posts, or you're not gonna show up in search.
Now it's everywhere that your brand shows up. So you could have a really good presence on socials. You could get some good press coverage, and that is gonna boost your chances of being mentioned by AI search engines.
Never before has it been so easy to not do SEO and get found in search. txt, publishing blog posts in a certain way. That is not it.
The sooner that you get that, the sooner you can move ahead of your competitors. Start building your brand. Be everywhere that your customers are looking.
You dominate AI search by being the brand that is known for your product, services, topic, industry, not random keywords that you throw on a product page.