@webhivedigital

If you haven't changed anything about your SEO strategy, your brand is not gonna get mentioned by ChatGPT. This is where the real difference between traditional SEO and AI SEO is the most apparent. Traditional SEO was a lot of work on your website, and then there were certain off-site things like link building, digital PR campaigns.

All of this were centred around keywords, and then building links for those keywords to your site. AI SEO does not work like this. When someone ask Claude or ChatGPT for a recommendation, they are not looking for the page or the website that is the most optimised for it.

They're looking for what brands are known for it, what brands are being talked about online for that product, topic, industry. 5x more likely to be mentioned by AI if it's mentioned for that thing on other sites rather than your own. If you've been doing SEO properly for the last couple of years, you've been running digital PR campaigns, you've been active on your socials, you should have already filled this gap pretty nicely.

That means that you are already seeing some AI search visibility. txt file, and you think you're gonna get AI search visibility... You need to completely shift your mentality.

You're actually bringing a lot of different marketing channels into your SEO strategy with it. We're talking your website SEO, digital PR, organic socials, reputation management, stuff like your customer reviews and experiences. Your website lets AI know that your brand exists, and then all of the other channels send the trust and authority signals to make sure they recommend it.