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AI search can expand commercial visibility for businesses by adding discovery surfaces beyond Google rather than replacing product or service purchases.
AI Is not the end of SEO And I feel like people who are saying this just don't really get how search engines work. When people use a search engine, they are either searching for information or they're searching to buy something. They're searching for a business, whatever that might be.
They're searching. Sure, if they were looking for information, looking to say find out what something is or how something works, and previously a website was ranking for that and getting the traffic, yes, obviously they are going to see an impact from AI Search. But when it comes to the real benefits of SEO, so certainly within the SEO.
That I work in, which is for businesses them to make money from search engines. AI Search has, if anything, only given them more visibility and tools like ChatGPT and Claude Perplexity. They're taking away that monopoly that Google have had on search for so long.
For example, some of the customers that we have that are now ranking on ChatGPT Claud, whatever, as well as Google have just seen an increase in revenue from this. Because now they've got visibility on multiple search engines, and because they're selling a product or a service, the search engines can't replace that. It's not like they can say, oh hey, ChatGPT Can sell you this cream now, so you don't need To go to this business.
So I just don't get this narrative that's going around that AI Has unalived SEO Or whatever we gonna call it on this platform. Businesses care about how much money they make from search engines. We've now got more search engines to make them money.
This is a good thing.
AI search can expand commercial visibility for businesses by adding discovery surfaces beyond Google rather than replacing product or service purchases.
Measure SEO performance across Google and AI search surfaces separately, especially for product and service queries where search engines cannot replace the business transaction.
This source is connected to AI search revenue visibility.
AI Search has, if anything, only given them more visibility and tools like ChatGPT and Claude Perplexity. They're taking away that monopoly that Google have had on search for so long.