Local SEO operations and Google Business Profile maintenance

How to show up in AI in 30 seconds. Use your own original data on your website.

Add frequently asked questions sections to your pages. Rewrite your Google Business Profile description with stats about your business.

Answer real questions people are searching. Summarize answers at the top of your posts.

Fill out all your services and descriptions on your Google Business Profile. Add posts that answer local questions.

Add original opinions and stories on your website. Include specific stats about your business, and get mentions of your business on other websites.

If you want our help showing up, comment SEO.

For the first time in internet history, bots have officially passed human traffic. Their customers are now searching with AI agents, and your business probably isn't showing up where it matters.

Here's how foreign this concept actually is. At Google Io, Google just didn't announce AI overviews.

They announced something called Information Agent. A that searches the web on your customer's behalf 24 7, tracking changes, comparing options, surfacing answers without the human ever clicking anything.

Google AI mode is already serving over a billion users every single month. That means your customer's search isn't always your customer anymore.

It's the A agent acting on your customers behalf. And here's a part that most markers haven't fully internalized: the agent doesn't browse your beautiful website.

It pulls structured data, read citations from third party sources, and picks what to recommend. If you're not inside what the agent sees, you're just not relevant anymore...

This is wild. It looks like Google is going to slap an AI chatbot on every business on Google.

Native messaging is coming back to Google business profiles, but now with an AI agent that answers questions based on your business profile and your website. There's also this section saying message ads are coming.

And knowing Google, competitors will probably be able to buy ads in your chat messages. And it kind of looks like you can't turn it off.

Reddit is pissed. So just in case we can't opt out of this, here's what you need to know.

Number one, ensure your website and Google business profile are accurate and comprehensive because that's where the AI will pull its answers from. Two, start drafting this welcome message and conversation starters.

And most importantly, number three, plan to watch this closely because it is guaranteed that it'll say totally wrong things about your business. Save this post so you're ready when it launches and let me know.

Would you trust an AI to answer questions for your business?

Google Business Profile tricks you should know, part two. If you go to your Google Business Profile, click the performance button, scroll down to the searches breakdown, and click on see more.

You can see everything you're already showing up for on maps. Any of these that are performing well, make sure you add them to your services section and have strong pages for them on your website.

And on your profile, make sure you add a description for that service with your location in it. Comment SEO if you want more help, rank an higher.

Watch this. If you go to your Google Business Profile, click edit profile, find your business description, add facts and specific numbers about your business, like same day roof repair and Tulsa.

Add polls directly from your description to answer questions and maps and search. So when someone asks who does same day roof repair and Tulsa, that's how you show up.

Comment SEO if you want us to help you rank.

Local businesses are not ready for this. artificial intelligence is prompting Google to change its search bar, placing AI.

At the center of everything. Google's no longer helping people just find businesses.

It's helping them choose, contact and book them. And for local businesses, this is huge.

Soon, customers won't just search Denver plumbers. They're going to type in a long prompt like find me a plumber that's available tomorrow to clear a drain in an antique clawfoot tub in a heritage home.

And Google's AI will compare options, check details and even call the businesses to get quotes. This means your website and Google Business Profile needs to clearly explain what types of services you offer, what types of jobs you specialize in and which ones you don't, how much you charge, where you're located, what areas you serve, what payment methods you accept, why you're trustworthy and why someone should choose you.