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Local SEO performance depends on maintaining specific Google Business Profile fields, local signals, and location evidence over time.
This is huge. Google just made social media a critical part of your local SEO strategy. And it's key if you want to improve your AI visibility.
Google is now pulling social media posts directly into Google Business Profiles. They're calling it Social Media Updates Carousel, and it can show the latest posts from your social channels. Here's what you need to do.
No. 1, you must connect your social profiles to your Google Business Profile. No.
2, you must be active on your social profiles. I'd recommend being more descriptive about your products and services rather than being educational. Because if your socials are active, then Google will give that content extra visibility and the AI bots will learn more about your business.
And a big thank you to Valentina Veseleva for giving me the heads up about this new feature.
Google is now pulling social media posts directly into Google Business Profiles.
Local SEO performance depends on maintaining specific Google Business Profile fields, local signals, and location evidence over time.
Audit GBP fields, posts, services, citations, opening hours, profile engagement signals, and local-ranking experiments before changing local SEO priorities.
This source is connected to Local SEO operations and Google Business Profile maintenance.
Google is now pulling social media posts directly into Google Business Profiles.