Local businesses are not ready for this. artificial intelligence is prompting Google to change its search bar, placing AI. At the center of everything.
Google's no longer helping people just find businesses. It's helping them choose, contact and book them. And for local businesses, this is huge.
Soon, customers won't just search Denver plumbers. They're going to type in a long prompt like find me a plumber that's available tomorrow to clear a drain in an antique clawfoot tub in a heritage home. And Google's AI will compare options, check details and even call the businesses to get quotes.
This means your website and Google Business Profile needs to clearly explain what types of services you offer, what types of jobs you specialize in and which ones you don't, how much you charge, where you're located, what areas you serve, what payment methods you accept, why you're trustworthy and why someone should choose you.