@neilpatel

For the first time in internet history, bots have officially passed human traffic. Their customers are now searching with AI agents, and your business probably isn't showing up where it matters. Here's how foreign this concept actually is.

At Google Io, Google just didn't announce AI overviews. They announced something called Information Agent. A that searches the web on your customer's behalf 24 7, tracking changes, comparing options, surfacing answers without the human ever clicking anything.

Google AI mode is already serving over a billion users every single month. That means your customer's search isn't always your customer anymore. It's the A agent acting on your customers behalf.

And here's a part that most markers haven't fully internalized: the agent doesn't browse your beautiful website. It pulls structured data, read citations from third party sources, and picks what to recommend. If you're not inside what the agent sees, you're just not relevant anymore.

com and check to see if your brand's even showing up at these AI tools where these queries are even happening. If you're not in the agent's recommendation, you're not in the customer's decision. Fix that first.

The brands that win are deciding for humans and AI agents.