@tjrobertson52

Reddit just became even more important for businesses. Reddit was already dominating Google search results and having an outsized return on AI responses, but now Google is experimenting with showing Reddit comments directly in the AI response as well as on Google Business Profiles. So I just want to talk about how you can take advantage of this trend towards Reddit without spending hours every day on the platform.

The thing to understand is that Google and AI aren't looking at all of Reddit based on your industry. There's going to be a handful of subreddits to get cited often. Then even within those subjects, it's probably only 1 or 2% of threads that are actually getting cited.

What you'll notice when you start tracking which threads are actually getting cited is that it's just a handful that are getting most of the citations. So instead of spending hours posting comments on every relevant thread in Reddit, you can just identify the top 20 to 50 cited threads on Reddit and post comments there. Most of these top cited Reddit threads are at least a year old.

We use peak DOT AI to track these threads, but there are a lot of tools to do the same thing. And then of course you need to decide what to say in your comment. The goal is to leave a comment that gets cited by AI, explicitly recommends your brand as the solution to the user's problem, and of course doesn't piss off the moderators.

If you already have a Reddit account, I recommend using that. If you start a brand new Reddit account with no karma, it's likely people are gonna know what you're up to. If you have to start a brand new account, just use it for a few weeks.

First just be a normal person on Reddit. And then when you draft the comment, just be genuinely helpful. Provide as much helpful information as you can

irst just be a normal person on Reddit. And then when you draft the comment, just be genuinely helpful. Provide as much helpful information as you can.

If you have an AI hooked up to a knowledge base about your brand and industry, they can help draft the comments for you. Just make sure you have some guidance to make sure it doesn't sound like AI. This is what we do for about half of our clients.

And then of course, you need to explicitly mention your brand by name without upsetting the moderators. I think the easiest way to do this is just to be honest. You can say something like full disclosure, I work for X y Z company.

We provide X solution for Y demographic, so I have a lot of experience with this topic. When you do it that way, it doesn't sound like a sales pitch. You're just explaining why you're qualified to speak on this specific topic.