Google Ads account operations

We audit hundreds of Google Ads accounts and the biggest mistake that we see so many brands making is that they're not optimising their shopping feed Think about it Let's say you want to buy a new drink bottle. You go to Google to see what's available and the first thing that comes up is all the Google Shopping products.

From our experience, About 70% of all Google sales come from this section alone But the problem is that so many brands haven't actually gone into their Google Merchant Centre account and optimised their feed correctly. You must make sure that all your titles match the search category and that your descriptions are keyword-rich and hit all the key attributes of the product.

And that's what will push your ads past your competitors and straight to the top of targeted search And then as Agentic shopping becomes more popular you'll start to show up in LLMs like Chat GPT, which is the future of shopping...

Did you know that many times the Google Keyword Planner inside of Google Ads hides the search data from you? Which means if you're doing keyword research for some of these sensitive medical terms you are stuck you won't know what the search volumes are and you can't really move forward.

Now when you're doing SEO or Google ads, you always have to start with keyword research you have to know which terms have the most volumes, the projected cost per clicks so you can move forward. Remember if you're doing SEO, you need that keyword data so you have to know which keywords to put in your page titles and your page descriptions as well as the content obviously for Google ads as well you have to know which words to put on, which words have the volume, which words are competitive and a whole lot more of these different type of informations come from Google Keyword Research now usually when you doing the Keyword Planner inside of Google Research it's the most reliable and it's great but for certain medical terms and for certain medical professions Google for whatever the reason hides the...

ush gives us all the data that we're looking for. We can see the search volumes, we can see the different type of keyword, the intents behind it, and we can see the projected cost per click.

So this just goes to show you for certain search terms inside of Google that you're researching specifically sensitive topics and different type of medical professions, you can't use the Google Keyword Planner and you have to use a paid for search tool, for example, Semrush or Ahrefs or any other paid tool. Press the follow button now to keep informed with the latest Google News and SEO updates.

If you're running a Google Ads campaign, go make these changes straight away and I almost guarantee you now your results are gonna be better. It's very simple.

In Google Ads, go to Account Settings, then look for auto apply settings on the right hand side. You gonna see that there's a whole lot of settings that are switched on by default.

Now, very simply by these settings being on, Google has full control over your ad campaigns. I want you to go deselect all of them, then press Save.

Simple as that. Now that these are saved, you have full control of your Google Ads campaign.

Google won't add redundant words. They won't pause your campaigns when you don't want them to.

They won't remove different things, change different things, increase your bids, etcetera. Your ads will perform better and you should start seeing better results.

Go make these changes straight away and you'll see what I mean. If you like this video, please follow and subscribe to us to see more daily videos like this.

Here's another terrible Google Ads audit that I just did for a doctor in Atlanta. He is a psychiatrist and he came to me and he said he's worried that the person who's running his Google Ads campaign has no idea what he's doing because he's not seeing any movement and he thinks he's just throwing money down the drain.

Unfortunately, he's right. Take a look at this account.

The first thing that we look at is his conversions. Now, as you can see over there, it looks like his conversion rate is 50%.

Now if his conversion rate was 50%, he wouldn't be coming to me. So straight away we know that's a problem.

If we dig deeper into goals, we can see what the problem actually is. The guy that is running the campaign for him set up his goals as page views.

That's how many people are just clicking on the Contact Us page. That's not a goal conversion and that's not a lead.

It's just a page view. So obviously that's the first problem over there.

The second thing is that all his campaigns are running on max conversions. Now he's telling the system to track contact us page views...

s well this guy who's doing the campaign for him has not researched the stuff correctly. His tax ads are not set up correctly as well.

There are no negative keywords and with maximise conversion bidding he's way overpaying to what he should be. This is really just another example of an amateur setting up and managing a Google Ads campaign that really should be in trouble because he has no idea what he's doing and he's selling his services as an expert.

He's not hopefully we'll be able to fix up this campaign for him and get him up and running. If you'd like an audit on your Google Ads campaign, reach out to me at info at topclick dot c o dot z a or send me a DM.