@joshuamaraney

Here's an example of an audit we did on someone's Google Merchant Centre account. As you know if you have an e commerce store it has to run through your Merchant Centre account and in order to do a Google Ads audit we start off with the Merchant Centre account very briefly. This guy's got a very big website and a lot of very good products.

Unfortunately he chose the wrong agency to set up this Merchant Centre account for him and he's not getting any sales at all. If we take a look at that audit we can see very quickly what the problem is. The first problem is that with regards to the tracking and the tag manager it's totally not set up at all.

You can see over here that some of the transaction values and some of the air to cart values are totally way off and this is just not working at all. The second thing is is the s. K.

U's with regards to the products are non existent. He hasn't set up these products at all which means Google can't read it. With regards to the page titles most of them are just very generic and with regards to the descriptions of these products well you can see straight away that these are wrong as well.

With regards to the different settings with the different ads that he can run you can see that there's been a lot of stuff UPS as well. And basically this account is really just not doing well. Luckily, he's come across an agency that knows what they're doing in Google Shopping and we are easily going to fix this for him.

And I'm almost sure he's going to start getting a huge increase in his online sales. If you're running an e commerce store and you're running Google Ads and you want an audit on your Google Ads account, drop me a DM or email me info at top click dot c o dot z a and let's set you up an audit.