@joshuamaraney

running a Google Ads campaign without having negative keywords is like driving a sports car with art brakes yes it's brilliant when it's working well but once you come to a corner or there's traffic and you run out those brakes you're literally just gonna explode and go into ashes the same way with the Google Ads campaign when it works brilliantly and the right words are being triggered you can get unbelievable leads

and unbelievable business but if you don't have negative keywords you're literally just gonna burn through your budget and you're not gonna get the results that you want negative keywords inside of Google Ads basically tell Google that when someone types in certain words Google must not try your ads so for example let's say you are a plumber you telling Google that you want your ad to come up when someone is searching

the word plumber but if they add that word jobs you don't want your air to come up the same thing with equipment or skills or learning or videos again you want people that are looking to hire you as a plumber you don't want any of those other words now when it comes down to negative keywords there are two different ways to do it the first one is ongoing you look at

your search term report and then you see the words that triggered your Google Ads you then add those words to your negative keyword list but what a lot of people don't do is that you should add negative keywords to your campaign before the campaign even starts why do you have to wait for those negative keywords to be triggered add them before the campaign even starts spending any money it's very easy

to do on the left hand side inside Google Ads you gonna see keywords audiences and content click it over there then click on keywords on the right hand side click on negative keywords a

Google Ads you gonna see keywords audiences and content click it over there then click on keywords on the right hand side click on negative keywords and you gonna see that there's an empty space over there put in the negative keywords that you know will not help your account now with most Google ad accounts they're the most common negative keywords there's words relating to job jobs salary employment studying free pictures videos

etcetera etcetera add those negative keywords straight away a tip is that you have to add singular and plural because Google don't see the difference between them in negative keywords you can then save those negative keywords either at a campaign level or an air group level press save and there you go those negative keywords that you've selected should now protect your account from spending endlessly and wasting your money on irrelevant words

let me know if this helps you