@joshuamaraney

Here's another terrible Google Ads order that I ran for someone last week. The first thing that we look at is that when we look at that icon over there, that tells us that they're running search and display together. No matter what you do, you never run the two of them together.

All this tells me is that the agency doesn't know what they're doing because this is literally a rookie mistake. I can see that there's only one air group and I know straight away what's gonna happen next. I'm gonna click on keywords and look at this they've got 49 keywords all with only one text ad.

Not only that, all the keywords are broad. Now what broad means is that you're giving Google licence to show keywords that they think might be relevant to your business. We're gonna look at the search terms in a moment and you can see how wrong the strategy actually is.

The next thing is over here that when we scroll down we can see they haven't even understood the keywords that they're selecting and that they're bidding on some these keywords have literally got nothing to do with their business. I saw something over there, $1 storage. These guys are in South Africa.

Why would they be bidding on a word like that? As I said, we gonna click on the search term report that shows actually what triggered for these ads. Take a look at these search terms.

Remember they Do self storage. A lot of these words are just totally rubbish and have got nothing to do with their business. We can look down this list over here and you can see garbage after garbage.

I guarantee you now the agency has not looked at the search term report and if they did, they wouldn't know how to prevent these words coming up again. This is quite a easy fix to do but we see the same things happening over and over. No.

1, business owners h

ow to prevent these words coming up again. This is quite a easy fix to do but we see the same things happening over and over. No.

1, business owners have no idea what's going on with their own Google Ads. Number two, business owners are using terrible agencies to run their accounts for them. No.

3, the agencies are just useless and they dishonest. And No. 4, this Google Ads is just throwing money away and it's quite a easy fix.

If you like a Google Ads audit on your account, please drop me a DM and I'll get back to you with more information.