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@joshuamaraney TikTok profile avatar

@joshuamaraney

2026-06-20

Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity.

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Did you know that many times the Google Keyword Planner inside of Google Ads hides the search data from you? Which means if you're doing keyword research for some of these sensitive medical terms you are stuck you won't know what the search volumes are and you can't really move forward. Now when you're doing SEO or Google ads, you always have to start with keyword research you have to know which terms have the most volumes, the projected cost per clicks so you can move forward.

Remember if you're doing SEO, you need that keyword data so you have to know which keywords to put in your page titles and your page descriptions as well as the content obviously for Google ads as well you have to know which words to put on, which words have the volume, which words are competitive and a whole lot more of these different type of informations come from Google Keyword Research now usually

when you doing the Keyword Planner inside of Google Research it's the most reliable and it's great but for certain medical terms and for certain medical professions Google for whatever the reason hides the data take a look at this for example, we're doing research for a physiotherapist in Dublin we're gonna ask Google in the side of the keyword planner to find the data for us I've put a variety of terms over

there now look what happens when I press enter Google hide That data, they don't show you anything, which means if I was only using the keyword planner, I wouldn't know what to do and I'd almost have to guess.

Now when this happens, you have to use paid for tools. I'm just gonna show you when I use Semrush how the data comes up. Look at this.

Semrush gives us all the data that we're looking for. We can see the search volumes, we can see the different type of keyword, the intents behind it, and

ush gives us all the data that we're looking for. We can see the search volumes, we can see the different type of keyword, the intents behind it, and we can see the projected cost per click. So this just goes to show you for certain search terms inside of Google that you're researching specifically sensitive topics and different type of medical professions, you can't use the Google Keyword Planner and you have to use a paid for search tool, for example, Semrush or Ahrefs or any other paid tool.

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Source Intelligence

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Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity.

Google Ads account operations · asserts

  • Audit the referenced Google Ads setting, document the intended configuration, and verify search terms, exclusions, tracking, and policy status before scaling.

Questions this source answers

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What is this source mainly about?

Google Ads performance depends on operational settings that can affect spend, targeting, measurement, or campaign continuity.

What should an operator take from it?

Audit the referenced Google Ads setting, document the intended configuration, and verify search terms, exclusions, tracking, and policy status before scaling.

Which topics does it connect to?

This source is connected to Google Ads account operations.

What public evidence supports the record?

Did you know that many times the Google Keyword Planner inside of Google Ads hides the search data from you?