Ecommerce conversion and feed readiness

Do you have an e commerce website and you want to rank on top of the search engines? Of course you do.

Here's the best secret and the best advice that anyone will give you. Are you ready for it?

Build as many categories or collections as possible. When we say categories, build categories, subcategories and subsubcategories.

So for example, let's say you're selling sneakers. You can't have just one collection saying sneakers.

You have to have a variety of different collections that explain your products in more detail. So for example, you can have different collections for all the brands.

You can have different collections for the styles. You can have different collections for the sizes.

You can have different collections for the colours and so on and so on. By building out these many collections, you are not only showing to Google that you are the expert in your field because you have so many pages, you are also giving the user a great user experience.

When someone goes on a e commerce website, they're looking precisely for what they're looking for...

n pages. So again, if you want to rank on top of e commerce please make as many collections and sub collections as you can and I guarantee you now you'll see results on SEO.

Google Shopping is unbelievable, but a lot of people still don't understand that in order to trigger your ads, you have to optimise your shopping feed. Now it's important to know that your products show up on Google Shopping not by keywords as in normal Google Ads, but it is feed driven.

In other words, the way that your products get shown and get shown more is how well you have optimized your feed. Now when we're speaking about shopping feed optimization, there are a few things that you can do and you should do.

No.1, your product title is your most important. Have you got your keywords done correctly in that product title?

No. 2 is your product description.

No. 3 is your image.

No. 4 are the attributes.

Have you put in all the attributes for that product? All these things can make or break a shopping campaign.

If you have done shopping optimisation well and you continuously have to do it, that is how you're going to win at Google Shopping...

One of the most common reasons why e commerce websites don't perform well is that their checkout process is far too complicated. Take a look at this video below that shows why some e commerce websites just don't perform well.

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Yeah username Nick m nope nm 1983. No, I um, zandy pops.

Sorry zandy pops. No okay, don't worry I'll help.

What's your post code? Oh, it's a G U 7 4 9 Z t welcome back Nick forever.

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It's Nick forever but No. 4 not the gotcha.

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need it now, obviously. Oh, okay.

You want the take home today price now? That's £3 27.

You know what? I'm gonna go come back soon.

I won't. Now this video resonates with me and I'm sure it resonates with you as well.

There are so many times that I've been onto an e commerce website. I see a great product at the right price and I just want to check out.

But the process to just buy the product is so damn impossible that I just leave the website. If you want your e commerce website to perform well, think about how a e commerce should work for you.

Think about the problems that you've had with other e commerce websites and just make it easier for a person to check out. By doing so, your conversion rates will increase and people will come again to buy from you.

This is the most powerful SEO strategy that any e commerce business can follow to truly scale. If you haven't done this already, make a collection or category page for every type of product that you offer.

And what I mean by this is a dedicated page that only list products that suit that category. So let's say you sell baking equipment, you'd set one up for cupcakes, cookies, cakes, all that kind of stuff.

Next, you're gonna set up sub categories or collections. These are smaller categories that fit within one of the main categories you just made.

So for cupcakes, you would have a sub category for cupcake sprinkles. And then if you can, within those sub categories you're gonna create more sub categories, so things like glitter cupcake sprinkles, pink cupcake sprinkles.

And this is gonna boost your website's SEO in two ways. First, these category pages are gonna widen the amount of searches that your website can show up for.

As an example, let's say you've got a product that is pink cupcake sprinkles...