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@joshuamaraney TikTok profile avatar

@joshuamaraney

2026-03-06

Ecommerce growth depends on reducing checkout friction, structuring product feeds, and building category pages that match buying behavior.

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Do you have an e commerce website and you want to rank on top of the search engines? Of course you do. Here's the best secret and the best advice that anyone will give you.

Are you ready for it? Build as many categories or collections as possible. When we say categories, build categories, subcategories and subsubcategories.

So for example, let's say you're selling sneakers. You can't have just one collection saying sneakers. You have to have a variety of different collections that explain your products in more detail.

So for example, you can have different collections for all the brands. You can have different collections for the styles. You can have different collections for the sizes.

You can have different collections for the colours and so on and so on. By building out these many collections, you are not only showing to Google that you are the expert in your field because you have so many pages, you are also giving the user a great user experience. When someone goes on a e commerce website, they're looking precisely for what they're looking for.

want to go to one category page and have to start looking around. You want to have a menu or better yet, a mega menu that people can search exactly what they're looking for. So many times we see it that people have an e commerce website and they make it so hard for people to search because they don't have enough collections.

One further Point a filter on your website is not the same as collections. You can't just filter and then think Google are gonna rank you. A filter is a dynamic page on your website and Google don't rank these dynamic pages you have to have static collection pages.

So again, if you want to rank on top of e commerce please make as many collections and sub collections as you can and I guarantee you now you

n pages. So again, if you want to rank on top of e commerce please make as many collections and sub collections as you can and I guarantee you now you'll see results on SEO.

Source Intelligence

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Ecommerce growth depends on reducing checkout friction, structuring product feeds, and building category pages that match buying behavior.

Ecommerce conversion and feed readiness · asserts

  • Audit checkout steps, shipping presentation, product feed attributes, and category architecture before spending more on ecommerce acquisition.

Questions this source answers

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What is this source mainly about?

Ecommerce growth depends on reducing checkout friction, structuring product feeds, and building category pages that match buying behavior.

What should an operator take from it?

Audit checkout steps, shipping presentation, product feed attributes, and category architecture before spending more on ecommerce acquisition.

Which topics does it connect to?

This source is connected to Ecommerce conversion and feed readiness.

What public evidence supports the record?

When we say categories, build categories, subcategories and subsubcategories.