Source record
Ecommerce growth depends on reducing checkout friction, structuring product feeds, and building category pages that match buying behavior.
One of the most common reasons why e commerce websites don't perform well is that their checkout process is far too complicated. Take a look at this video below that shows why some e commerce websites just don't perform well. Hey, just that thanks.
You sure? Yeah username Nick m nope nm 1983. No, I um, zandy pops.
Sorry zandy pops. No okay, don't worry I'll help. What's your post code?
Oh, it's a G U 7 4 9 Z t welcome back Nick forever. Oh, okay. Please listen carefully to this bread license agreement before continuing with your purchase of a loaf of bread if you do not blah blah blah you also agree not to use any bread based product for any purposes prohibited by United Kingdom law including without limitation design, development, manufacture of missile, chemical, nuclear or biological weapons.
Tick I'm afraid you've timed out. What? Sorry.
Hello? Excuse. Oh yeah.
Hey, just one lift sir. Yeah, we just what's your username? It's Nick forever but No.
4 not the gotcha. Yeah okay. I'm just gonna check that you're a real person.
Could you say that for me? That's not even a word okay, how about this one? You know what?
Forget it or this one. Hey, Harry Potter nice you're in great. I'm in £8 85 it's supposed to be ￡98 plus express delivery.
What's that? Oh, well it's express delivery. It's fast.
So there's um standard a standard standard delivery that's £4 99 why bread insurance You didn't untake the don't decline bread insurance option. You know what? I think I'll risk it.
It is quite close to the sell by date. Don't care. 98 pence it is.
If you want to put back in five business days, it'll be ready for your collection. Well, I need it now, obviously. Oh, okay.
You want the take home today price now? That's £3 27. You know what?
I'm gonna go come back soon. I won't. Now this
need it now, obviously. Oh, okay. You want the take home today price now?
That's £3 27. You know what? I'm gonna go come back soon.
I won't. Now this video resonates with me and I'm sure it resonates with you as well. There are so many times that I've been onto an e commerce website.
I see a great product at the right price and I just want to check out. But the process to just buy the product is so damn impossible that I just leave the website. If you want your e commerce website to perform well, think about how a e commerce should work for you.
Think about the problems that you've had with other e commerce websites and just make it easier for a person to check out. By doing so, your conversion rates will increase and people will come again to buy from you.
Ecommerce growth depends on reducing checkout friction, structuring product feeds, and building category pages that match buying behavior.
Audit checkout steps, shipping presentation, product feed attributes, and category architecture before spending more on ecommerce acquisition.
This source is connected to Ecommerce conversion and feed readiness.
One of the most common reasons why e commerce websites don't perform well is that their checkout process is far too complicated.