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Ecommerce growth depends on reducing checkout friction, structuring product feeds, and building category pages that match buying behavior.
Google Shopping is unbelievable, but a lot of people still don't understand that in order to trigger your ads, you have to optimise your shopping feed. Now it's important to know that your products show up on Google Shopping not by keywords as in normal Google Ads, but it is feed driven. In other words, the way that your products get shown and get shown more is how well you have optimized your feed.
Now when we're speaking about shopping feed optimization, there are a few things that you can do and you should do. 1, your product title is your most important. Have you got your keywords done correctly in that product title?
No. 2 is your product description. No.
3 is your image. No. 4 are the attributes.
Have you put in all the attributes for that product? All these things can make or break a shopping campaign. If you have done shopping optimisation well and you continuously have to do it, that is how you're going to win at Google Shopping.
If you're currently doing Google Shopping and you're struggling with it, drop me a DM or email me info at topclick dot c o dot z a and let's try help you with your Google Shopping campaign.
Ecommerce growth depends on reducing checkout friction, structuring product feeds, and building category pages that match buying behavior.
Audit checkout steps, shipping presentation, product feed attributes, and category architecture before spending more on ecommerce acquisition.
This source is connected to Ecommerce conversion and feed readiness.
Google Shopping is unbelievable, but a lot of people still don't understand that in order to trigger your ads, you have to optimise your shopping feed.