Channel strategy and distribution bets

asserts: Channel strategy should evaluate emerging, expensive, or underused channels by cost, audience behavior, and proof of distribution fit.

If you doubted for a second, it's hard to get podcast bookings, do this.

asserts: Channel strategy should evaluate emerging, expensive, or underused channels by cost, audience behavior, and proof of distribution fit.

SMS marketing might become the most popular it's been in decades.

asserts: Channel strategy should evaluate emerging, expensive, or underused channels by cost, audience behavior, and proof of distribution fit.

SMS texting is predicted to be the top marketing channel in 2026.

asserts: Channel strategy should evaluate emerging, expensive, or underused channels by cost, audience behavior, and proof of distribution fit.

Did you know that if it wasn't for the Super Bowl, YouTube might never have existed in 2,004?

asserts: Channel strategy should evaluate emerging, expensive, or underused channels by cost, audience behavior, and proof of distribution fit.

Today is Super Bowl Sunday and the thing that goes hand in hand with the Super Bowl is the advertising and the commercials.