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@joshuamaraney TikTok profile avatar

@joshuamaraney

2026-02-08

Channel strategy should evaluate emerging, expensive, or underused channels by cost, audience behavior, and proof of distribution fit.

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Today is Super Bowl Sunday and the thing that goes hand in hand with the Super Bowl is the advertising and the commercials. People will look and study all the commercials that are played during the Super Bowl and the prices are astronomical. I heard that it's about $8 million for 30 second clip.

Now, I still think it's worth it because you got 150 million Americans with huge buying power that are gonna see your brand. But just looking at this and looking at all the excitement, it reminds me how advertising used to be and in a way what traditional advertising still is. It's almost impossible for a smaller company to advertise and to get their brand known.

If you want to advertise on t v, if you want to advertise in newspapers and big important magazines, the pricing is really just crazy. You can't. But with the help of Google, for example, and even social media, very quickly you can get your brand found by people that are looking for you.

It's really just unbelievable. Before Google, you just couldn't do it. And also before social media, it was almost impossible.

I've been doing online marketing for nearly 20 years. I saw when Google Ads started and I saw when social media ads started. I've dealt with hundreds of clients and I've seen how online advertising on Google and social media have helped these clients so much.

You don't need a huge amount of budget to be successful. And Never mind that a lot of big companies that have started moving some of their budgets from t V advertising and print onto online marketing, the returns have been even better. So yes, however great the traditional advertising is, unfortunately, it's only really for the big companies and you need a huge budget.

With online advertising, such with Google and social media, luckily, you don't need a big

nly really for the big companies and you need a huge budget. With online advertising, such with Google and social media, luckily, you don't need a big budget to start and you can get success quite quickly.

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Channel strategy should evaluate emerging, expensive, or underused channels by cost, audience behavior, and proof of distribution fit.

Channel strategy and distribution bets · asserts

  • Compare channel cost, audience intent, saturation risk, and required creative format before reallocating budget or building a new channel playbook.

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What is this source mainly about?

Channel strategy should evaluate emerging, expensive, or underused channels by cost, audience behavior, and proof of distribution fit.

What should an operator take from it?

Compare channel cost, audience intent, saturation risk, and required creative format before reallocating budget or building a new channel playbook.

Which topics does it connect to?

This source is connected to Channel strategy and distribution bets.

What public evidence supports the record?

Today is Super Bowl Sunday and the thing that goes hand in hand with the Super Bowl is the advertising and the commercials.