Brand campaign mechanics and memorable hooks

asserts: Memorable campaigns often work because a simple mechanic turns the brand idea into something observable or repeatable.

Marketing person at Barilla deserved like 10 promotions for this.

asserts: Memorable campaigns often work because a simple mechanic turns the brand idea into something observable or repeatable.

Friends of ours wanted to give away a perfectly good refrigerator.

asserts: Memorable campaigns often work because a simple mechanic turns the brand idea into something observable or repeatable.

Three years later, it was rebranded to Spotify Wrapped.

asserts: Memorable campaigns often work because a simple mechanic turns the brand idea into something observable or repeatable.

There's something to be said about startup founders who have a sense of humor.

asserts: Memorable campaigns often work because a simple mechanic turns the brand idea into something observable or repeatable.

You know, being in real estate, you have to have a really thick skin and a great sense of humor.

asserts: Memorable campaigns often work because a simple mechanic turns the brand idea into something observable or repeatable.

Throwing a beer at my manager and so they can guess what it is.