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There's something to be said about startup founders who have a sense of humor. The meditation app calm started as do nothing for 2 minutes dot com. When it was launched, this super long URL, it went from zero to 1 million unique visitors in only six days. If you go to do nothing for two minutes dot com now, it just redirects automatically to calm. When it was launched, this is what it looked like. If you moved your mouse, the time would reset and there was the sound of calming waves. You can hear it. The calming waves. Do nothing for 2 minutes.com was launched on Product Hunt, went viral, LED to calm the founder. He also thought of million dollar homepage to fund his university. You paid $1 per pixel. There were one million pixels. Everything sold out. Sold out. Each pixel linked to a website. You want to win, develop a sense of humor.

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