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“Human psychology. Friends of ours wanted to give away a perfectly good refrigerator. They put it out on the pavement with a note that said free. It stayed there for three days, so they changed it to read $40. It was stolen overnight.” Tim Ferriss once aske...

2025-12-10published
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Human psychology. Friends of ours wanted to give away a perfectly good refrigerator. They put it out on the pavement with a note that said free. It stayed there for three days, so they changed it to read $40. It was stolen overnight. Tim Ferriss once asked the famous investor Marc Andreessen what he would put on a billboard. Marc said, right in the heart of San Francisco would be a billboard with just two words on it raise prices.

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Human psychology. Friends of ours wanted to give away a perfectly good refrigerator. They put it out on the pavement with a note that said free. It stayed there for three days, so they changed it to read $40. It was stolen overnight. Tim Ferriss once asked the famous investor Marc Andreessen what he would put on a billboard. Marc said, right in the heart of San Francisco would be a billboard with just two words on it raise prices.

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