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Memorable campaigns often work because a simple mechanic turns the brand idea into something observable or repeatable.
Throwing a beer at my manager and so they can guess what it is. Hang on, I should get a hint, a port of domestic. I'm not telling you.
Come on! Domestic, blood wiser. I love that video so much.
It hooks you immediately because you know they're on day nine. She says, day nine of throwing a beer at my manager until he can guess what it is. I also wanna point out one thing about this video, which is super clever.
Look at where they are filming this video right in front of Deer Island Golf. The whole time you're watching it, they're embedding Deer Island Golf into your brain. This is about impressions.
When they get so many impressions for great content like that, they just become top of mind. Oh yeah, we're gonna go golfing. We should go check out Deer Island Golf.
So it's just that awareness building. That's what these videos can really do for your brand. And let's see how this video did.
That one I just watched has 22 million impressions. 22 million impressions is so expensive if you were doing advertising somewhere, but they're getting it for free on TikTok because they've got a smart concept and it is driving views. People wanna watch these videos.
If you look at their feet, it's just full of this person who works there throwing beers at the manager and people love it. They found a trend that really worked and they just kept making that video. They know what they're doing.
They know how to make that video and people love that video. So keep giving people what they want. Super smart, double down on what works.
I just hope that even when he does get it right, they just keep throwing beers at him.
Throwing a beer at my manager and so they can guess what it is.
Memorable campaigns often work because a simple mechanic turns the brand idea into something observable or repeatable.
Extract the campaign mechanic, audience trigger, distribution surface, and proof metric before reusing the idea for another brand.
This source is connected to Brand campaign mechanics and memorable hooks.
Throwing a beer at my manager and so they can guess what it is.