Social content value and distribution

Most products make the customer earn their value before they deliver it. Verify email, set up your profile, watch the tutorial, pick a plan, import your data, and then maybe you get to see what the product actually does.

The whole sequence was designed around what the company needs, not around what the customer needs to feel confident. Domino's gives you pizzas in 10 taps.

You feel good immediately. That's a model.

Deliver the core value first, ask for the commitment after.

Here's a free tip to get more followers on social media. On Instagram, Facebook and TikTok.

One of the first things that people look on your social page is your profile pic. Now, most people just have boring profile pics.

And then I still wonder, well, why aren't they getting the engagement? Not only that, when people see your stories and they scroll through on Instagram, a boring profile pic just really doesn't stick out.

There's a simple and easy way to make your profile pic more exciting. Go to website called P F P Maker.

It's free to use. All you have to do is upload a photo of yourself.

I'm gonna use this old boring grey photo that I used to use. Upload the photo and you can see that P F P Maker is gonna give me a whole variety of different options that I can make my image just stick out more.

I can choose different colours, I can choose different shapes, and there's a whole lot of other things that I can look at. All I have to do is select the one that I want, save it, download it, and then upload it to Instagram, Facebook and TikTok...

Do you want more followers on Instagram? Of course you do.

Here's one easy peasy setting that when you make the change, you're guaranteed to get more followers on Instagram. Look how quick and simple it actually is.

Now it only works on Instagram on desktop. You can't make this change on your phone.

So log onto your Instagram on desktop, then go to settings and scroll down. You gonna see that there's a tab there that says Show Suggestions on profiles.

I want you to click the tab on Press Save and that's it. Now what potentially is gonna happen is that your profile is gonna be suggested when people on other profiles.

It's as simple as that. Go try it out and let me know how many more followers you got on Instagram.

Keep on following us for more free videos like this.

The Legacy Builder program does not teach you digital marketing. If you go on TikTok in South Africa, it's very hard to miss hundreds and hundreds of South Africans promoting this thing called the Legacy Builder program.

What people tell you in these videos, and they're very persuasive, they say that you can almost quit your current job. You can earn a side hustle.

You only have to work two hours a day and you can earn dollars. Number one, when people start giving you these promises, you have to be very skeptical about it.

The second thing is this course, all it does, it shows you how to resell the course. In other words, you pay money, you get the master resell rights, and then you can sell it further to someone else.

It doesn't teach you digital marketing in terms of the sense that you can get a job with the digital marketing. It just doesn't.

Take a look at the course outline below over there. It doesn't say anything about teaching you SEO.

It doesn't teach you anything about Google Ads. It doesn't teach you much about social media at all...

If you want to succeed at social media marketing, you have to understand one important thing. It's not about selling, it's about giving.

And one of the best marketing books I've ever read, Jab, Jab, Jab, Right Hook, Gary Vaynerchuk stresses this point, give value, give more value and give an even more value. Before you ask a client for sale on social media, you have to be building the trust.

You can't just be expecting to post one post on social media and expect the sales to start coming in. Start giving value, start caring about the client and then ask for a sale.

Too many people make a mistake that they first jump in and try to make a sale on social media without building trust. Again, focus on building trust and credibility on social media and then the sales will follow.

I've been creating and posting videos on social media consistently for about a year and a half. I've done hundreds and hundreds of videos and thank god the feedback has been amazing.

The other day, one of my kids cleverly asked me, dad, if you don't post for a few days, will something in one of the algorithms get broken? I answered my kid, I'm not worried about any algorithm on social media breaking.

I'm worried about the algorithm or the habit in myself of breaking. And that's why I continuously make these videos.

Thank god I've realised from a business point of view, it's one of the best habits that I've ever got into making and posting videos consistently. The way that I've managed to build my brand, how many people reach out to me and thank god how much I'm helping people has really elevated my business to a new level.

If you are a business owner and you thinking of making videos, start today and don't stop at the beginning. It's hard, it's awkward and it's quite strange.

But the rewards are worth it. Just keep on pushing through.