I've been creating and posting videos on social media consistently for about a year and a half. I've done hundreds and hundreds of videos and thank god the feedback has been amazing. The other day, one of my kids cleverly asked me, dad, if you don't post for a few days, will something in one of the algorithms get broken?
I answered my kid, I'm not worried about any algorithm on social media breaking. I'm worried about the algorithm or the habit in myself of breaking. And that's why I continuously make these videos.
Thank god I've realised from a business point of view, it's one of the best habits that I've ever got into making and posting videos consistently. The way that I've managed to build my brand, how many people reach out to me and thank god how much I'm helping people has really elevated my business to a new level. If you are a business owner and you thinking of making videos, start today and don't stop at the beginning.
It's hard, it's awkward and it's quite strange. But the rewards are worth it. Just keep on pushing through.