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On-page SEO / keyword placement

Source-backed creator statements and evidence excerpts related to On-page SEO / keyword placement.

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Basic on-page SEO should include a niche target keyword in the page title, URL slug, H1, and preferably early in the first sentence.

@@build_in_public · asserts

If you've never done SEO before, this is 70% of what you have to do on a page. Pick a target keyword that you would like to show on Google for. Try not to choose something that everybody else is choosing, so just niche it down a little bit. Put it in your page title. Meta description is optional. URL slug is mandatory. H1 is mandatory. Beginning of the fi...

Open

Target keywords should be included in meta title, H1, URL, image filenames/alt text, body copy, and supporting H2/H3/H4 structure.

@@webhivedigital · asserts

This is the exact process I would follow if I was trying to rank a brand new website on Google or ChatGPT. My name is Kate, I'm an SEO specialist and I teach people SEO tips, methods, tools, anything that's gonna help you rank on Google or ChatGPT. We're covering a lot in this video, so make sure you save it. Start with keyword research. You're looking fo...

Open

The video recommends placing the exact keyword in the page title, meta description, URL, H1, and beginning of the first sentence, while avoiding repeated use that can look like mild keyword stuffing.

@@build_in_public · asserts

This is an easy way to see if a search term on Google is under targeted. Go to Moz.com, go to keyword research, put in your search term. This is a keyword. Scroll down to SERP analysis. SERP just stands for Search Engine results page, as in what a page is on Google. And this shows the exact search engine results page for when you search the search term. T...

Open

Moz On-Page Grader is recommended for learning where to place target keywords, including title, URL, and image alt text.

@@build_in_public · asserts

This is the best way to learn SEO yourself. The moz on Page Grader. Put in your URL, put in your keyword, click analyze. The tool tells you everything you did wrong with your page. You wanna make your page rank for the keywords you put in? Here's what you need to do. Add it to the page title. Here's where you should use it. Use it in the URL, put it in th...

Open

Related Source Records

If you've never done SEO before, this is 70% of on-page SEO that will get most of the results...

@@build_in_public · 2026-04-26

If you've never done SEO before, this is 70% of what you have to do on a page. Pick a target keyword that you would like to show on Google for. Try not to choose something that everybody else is choosing, so just niche it down a little bit. Put it in your page title. Meta description is optional. URL slug is mandatory. H1 is mandatory. Beginning of the fi...

Open

If I was starting a new website today, this is the exact SEO / AI SEO step by step process I...

@@webhivedigital · 2025-10-29

This is the exact process I would follow if I was trying to rank a brand new website on Google or ChatGPT. My name is Kate, I'm an SEO specialist and I teach people SEO tips, methods, tools, anything that's gonna help you rank on Google or ChatGPT. We're covering a lot in this video, so make sure you save it. Start with keyword research. You're looking fo...

Open

This is an easy way to see if a search term on Google is under targeted. Go to Moz.com. Go to...

@@build_in_public · 2025-08-09

This is an easy way to see if a search term on Google is under targeted. Go to Moz.com, go to keyword research, put in your search term. This is a keyword. Scroll down to SERP analysis. SERP just stands for Search Engine results page, as in what a page is on Google. And this shows the exact search engine results page for when you search the search term. T...

Open

This is the best way to learn SEO yourself. The Moz On-Page Grader. Put in your URL, put in y...

@@build_in_public · 2025-06-19

This is the best way to learn SEO yourself. The moz on Page Grader. Put in your URL, put in your keyword, click analyze. The tool tells you everything you did wrong with your page. You wanna make your page rank for the keywords you put in? Here's what you need to do. Add it to the page title. Here's where you should use it. Use it in the URL, put it in th...

Open

Evidence Passages

If you've never done SEO before, this is 70% of what you have to do on a page. Pick a target keyword that you would like to show on Google for. Try not to choose something that everybody else is choosing, so just niche it down a little bit. Put it in your page title. Meta description is optional. URL slug is mandatory. H1 is mandatory. Beginning of the first sentence: half mandatory, but definitely try to do it. Answer what the searcher is looking for right there before people start scrolling. Everybody thinks S...
This is the exact process I would follow if I was trying to rank a brand new website on Google or ChatGPT. My name is Kate, I'm an SEO specialist and I teach people SEO tips, methods, tools, anything that's gonna help you rank on Google or ChatGPT. We're covering a lot in this video, so make sure you save it. Start with keyword research. You're looking for medium- to long-tail keywords. The goal with this is to find niche keywords because they're easier to rank for and they normally have a lower keyword difficul...
Set up your Google My Business. Submit your Google My Business URL and website URL to all of the local and national directories. The bulk of your link building is gonna be around digital PR campaigns. Check out my link building videos for more on this. These are the tasks that you should be doing every month. Publishing content that targets new searches. Link building with digital PR. Checking your rankings, traffic, and conversions to make sure it's all working.
This is an easy way to see if a search term on Google is under targeted. Go to Moz.com, go to keyword research, put in your search term. This is a keyword. Scroll down to SERP analysis. SERP just stands for Search Engine results page, as in what a page is on Google. And this shows the exact search engine results page for when you search the search term. This search term has a cost per click of probably around $200. Every time somebody clicks on an ad for this search term, the companies that are paying for the ad...
ty. The more credible backlinks a website has, the higher its domain authority. But it turns out Personal Injury Lawyer NYC does not have a lot of high authority sites. Some of them are decent like this one at 61. But on page 1 of Google, that's what this is showing. We have 22 out of 121 out of 100. That's not great. So what we see for this very expect expensive search term Personal Injury Lawyer NYC is we see a bunch of under optimized pages right here and low domain authority sites. That is how you tell if a...
This is the best way to learn SEO yourself. The moz on Page Grader. Put in your URL, put in your keyword, click analyze. The tool tells you everything you did wrong with your page. You wanna make your page rank for the keywords you put in? Here's what you need to do. Add it to the page title. Here's where you should use it. Use it in the URL, put it in the alt text. Here are the things that you're doing well. You can view them like this. All factors at once and it gives you a 0 to 100 score based on this. You fo...