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If I was starting a new website today, this is the exact SEO / AI SEO step by step process I would follow to rank on Google and AI search results...
This is the exact process I would follow if I was trying to rank a brand new website on Google or ChatGPT. My name is Kate, I'm an SEO specialist and I teach people SEO tips, methods, tools, anything that's gonna help you rank on Google or ChatGPT. We're covering a lot in this video, so make sure you save it.
Start with keyword research. You're looking for medium- to long-tail keywords. The goal with this is to find niche keywords because they're easier to rank for and they normally have a lower keyword difficulty score.
Then you can start working on your on-page optimisation. Each keyword you found should only be targeted by one page on your website. These are the places you should include it on that page.
Your meta title, which is the most important SEO element on the page. Your heading 1 (H1) which should be the first bit of text on the page. Your page's URL, your image names and alt text, in other written text on the page.
You wanna have at least 1x Heading 2 (H2) Really, I'd expect you to have at least 2 or 3 of these, maybe even some Heading 3 (H3) and 4 (H4) For any content SEO, you're just gonna rinse and repeat this formula. Technical SEO. Do not skip this.
If you changed any page URLs in your on-page optimisation, you're gonna need to make sure you redirect the old ones to avoid any broken links. You also need to submit your sitemap on Google Search Console. For bonus points, check your site speed in PageSpeed Insights.
This can affect your site's engagement rate. Off-page SEO. A lot of this work is around link building and social signals.
Make sure your business has social profiles on all of the main platforms. Set up your Google My Business. Submit your Google My Business URL and website URL to all of the local and national directories.
The bulk of your link
Set up your Google My Business. Submit your Google My Business URL and website URL to all of the local and national directories. The bulk of your link building is gonna be around digital PR campaigns.
Check out my link building videos for more on this. These are the tasks that you should be doing every month. Publishing content that targets new searches.
Link building with digital PR. Checking your rankings, traffic, and conversions to make sure it's all working.
Your meta title, which is the most important SEO element on the page.
Homepage and CMS SEO settings affect how search engines interpret the most important page on a business website.
Audit each CMS homepage title, meta description, SEO plugin setup, and duplicate-plugin risk before treating the site as technically ready.
This source is connected to WordPress and website SEO settings.
Your meta title, which is the most important SEO element on the page.