google-business-profile-visibility-audit

A new study from Yext shows that only 5% of people go from an AI recommendation to making a purchase. Everyone else enters what Yext is calling the verification loop.

They search for the business on Google, check the Google Business Profile, read the reviews, visit the website and check the social media just to see if the business seems real and is trustworthy. The X study shows that 53% of people will still run a search on Google after receiving an AI recommendation, and 49% will visit the business's website.

So getting recommended by AI is just the first step. Your Google Business Profile, website reviews and social media still need to back up that recommendation.

And if the whole verification loop looks too complicated to manage, go to whitespark.com for amazing software and services. It'll help you manage all of this.

Watch this. If you go to your Google Business Profile, click post, add post, add a picture from a real job, a description about it, and include a service area and an outcome.

You're more likely to get cited in Google's new AI mode for local questions and businesses that post a couple times a week see 34% more engagement. Comment SEO if you want more help ranking higher.

If you shove every service onto one page on your website instead of having a dedicated page for each, AI and Google are both confused about what you do. If your name and number are different on every different site, instead of matching up everywhere, it could just be the name spelt with two words or one numbers wrong.

AI and Google might not be sure that you're real. If you ask for a review just once a year instead of every job or every purchase, you are going to lack proof.

If your about page is just some paragraph from chat, t instead of your real name, face and authorship, AI is not gonna trust you enough to show you in its answers. If you want more AI search education, follow me.

This is the greatest local SEO tool on the market. Whitespark's local ranking grids has gotten even better because we track to 100 that actually makes the analyze tab pure magic.

We can track things over time and really give you competitive analysis that no other tool can give you so the analyze tab is broken into four primary sections you have the performance section, the ranking section, reviews and Google Business Profile the performance section is a summary of how your rankings have changed over time so right now this chart will show from August 21st until recently June 22nd and you can see your growth over time...

Profile section provides all kinds of insights on Google Business Profile data on your own profile and your competitors. So here I can see the primary categories.

Plumber was the business open during scans? Was it claimed during all the scans?

This is a very useful tool here we're going to pull all the categories from all your competitors and show them to you. And if you have a green check that means you have the category if you don't, you don't have it.

This section right here is unbelievable to me. It is so powerful to be able to track 100 competitors across your keywords over time and watch all of their changes.

Alright, so the Whitespark local ranking grids was already amazing and now it's even more amazing. Please go and try our new analyze tab.

Let me know what you think and let us know if you have any feature requests.

Watch this. If you go to your Google Business Profile, click performance, scroll down to searches, these are the exact phrases people typed in to find you on maps.

Pick the top five, go to your services, add any phrase that's not already a service, and write a description for each one with your location in it. Takes 10 seconds.

Comment SEO if you want our help ranking higher.